Getting started with marketing your app

Welcome to our new series of Fliplet Insights videos each focussing on a key topic concerning apps – this week it’s all about marketing your mobile app.

So you’ve put together a great app and now you want to share it with the world – where do you start? Watch the video below to hear Ian’s guide to the first things you should do when you start marketing your mobile app.

Video transcription

Hello my name’s Ian Broom, I’m the CEO of Fliplet and welcome to Fliplet Insights. This is a regular series of videos explaining different topics about mobile apps which are usually based around a request from a customer. And today we’re going to be talking about how to market your app. It’s a fairly simple topic you’ll be pleased to know and there’s only a couple of very easy to use strategies that we are going to cover. They are so easy but for some reason many people forget to use them so hopefully you find this not only easy to follow but also very applicable.

Ok we’ll start with how to market your app. The key thing with marketing your mobile app is starting small. What we mean by that is don’t go out there and try to communicate about your new app to the entire world. There’s two reasons why you don’t do that: 1) It uses a lot of your time and 2) if there are problems with the app you’ll usually learn by sharing with a small group of people first. So start small and email just a small group of friends or colleagues depending on who your audience is and try to get feedback from them.

Once you’ve got feedback from them email more people – it’s that simple. Email is the most effective way to quickly reach people and get them using your app. Now when you email the second group of people it’s key to ask them for feedback because what you’re going to do is you’re going to use their feedback to update the number one marketing channel that your app’s probably going to have which is…

…update your app store listing. The reason why you are going to ask for feedback from that second group of people is you’re going to look for key patterns in the feedback they give you describing your app. You’re then going to take those key terms and put them in the app store listing.

Because of that hopefully it will be easier when other people load up the app store and then type in a term that is relevant to your app it’s more likely they are going to come across it. The number of times we see companies describing their app in a way that the users would not describe it is extremely high and this can be easily avoided just by asking your users “how would you describe it?”

Once you’ve done that it’s extremely important that you have a web page that talks about your app and explains why your app is useful and most importantly links to the relevant app stores. Because one of the easiest things that you can do is obviously let people know about the app and that they have a web page they can go to to find out more information about it but there’s no guarantee when they visit the web page that they are going to be using a device that they can install the app on.

So for example if you build an iPad app you can’t be certain that when I try to find out information about that app I’m going to be using an iPad to find the information, I might be using my iPhone, I might be using my Android or I may be using my computer at my desk in the office.
So what’s important is that on this web page you list the various links to download your app and then that way you can also take the URL for your website and you can put it into the signature on your emails.

You can also promote it on social media, another really great cost-effective channel for marketing your mobile app. Obviously social media has the potential to reach lots of people and get retweets, likes or shares and reach even more people. And people are far more generous with these likes, shares and retweets then they would be with say forwarding an email on. So you can hopefully get a bit more viral spread of your new app and its whereabouts through promoting a web page URL on social media.

If you’ve got a bit more money or a bit more time you can use a whole range of other advertising mechanisms as well. I’m not going to go into detail here but just quickly so that you’re aware of them they include: advertising, press coverage usually done through a PR agency, forums and blogposts which means going and finding forums or blogs that talk about your particular topic and asking them to write up about your new app – or alternatively you writing up about your new app and then giving them the information so that their lives are easier.

But as I’m sure you can appreciate that is going to require a little bit more time. And then a channel that we’ve found very effective and quite engaging and very active are LinkedIn groups and Facebook groups – don’t underestimate how useful they can be.

So thank you very much that’s all from me this week, I hope you’ve enjoyed yourself. This has been Fliplet Insights. If you’d like more information about Fliplet you can find out and potentially take a free trial at fliplet.com or of course follow us on social media. We’re @flipletapp on Twitter or you can look at our Facebook page where all you need to do is search for Fliplet. And until next time thank you very much for watching.