The Future of Enterprise Apps: Our Predictions
A recent report states that enterprise apps can increase employee productivity by up to 34%. This is just the latest in a long list of benefits that going mobile can bring to your business. Getting one third extra work per employee will quickly add up to thousands of hours saved, one of the many reasons why the enterprise mobility market is booming and predicted to grow to $285bn by 2019.
Enterprise apps make it easier to access and deliver information directly to employees, enable users to work during commutes and reduce time for task completion.
At Fliplet, our ambition is to be the best app builder for business in the world. We want to empower every single company to be able to take advantage of mobile by providing apps to their employees and customers. We want to do this by helping them avoid the traditional barriers to app development: high costs, long development times and need for specialist skills.
The enterprise mobility market is only going to keep growing over the next few years. But how will businesses be using apps? What kinds of enterprise apps are currently the most popular, and which ones are likely to blow up in the near future?
The future of mobile enterprise apps: our predictions
1. Companies will create more than one app
We are already observing among our customers that they are generally producing more than one app. On average, our clients have created around 4 apps each in the past 6 months. As more tools such as Fliplet emerge which empower companies to create apps affordably, we predict that companies will continue to create more and more apps.
2. All areas of a business will need mobile apps
Likewise, app creation is likely to spread across all departments of companies. Although, at the moment, certain types of apps are more popular than others, we are beginning to see trends towards app creation from a variety of departments, such as training and HR. Users are coming up with innovative ways to present their information, products and services.
3. “I need to create an app” will become the new “I need to create a PowerPoint presentation”
Not only will a wide range of departments create mobile apps, but each department will also create more than one app. This is part of a trend to create apps that replace regular processes such as PowerPoint presentations. As app creation becomes easier and cheaper, it will actually be more convenient to, for instance, create reports on apps rather than on PowerPoint. So, creating an app will become something as common as creating a new document or presentation.
4. The following kinds of apps will take off in the near future:
Sales support apps are currently the most popular types of enterprise apps. They enable you to use mobile devices to show your products or services to customers in an easy and visually engaging way. Using mobile devices also demonstrates that you’re keeping up with technology.
Anyone who still uses print sales brochures is very much behind the times; showing information on a computer has become the norm. But if you use a tablet, you instantly come across as innovative, even if all you’re using is the gallery feature to show clients images.
Training apps are going to explode; what company doesn’t want to deliver more training to their staff?
And what a perfect way, because if your staff can do the training while they’re away from the office, it reduces distractions, uses dead time more efficiently and means that they’re expanding their knowledge all the while.
Internal communications apps are also going to increase in popularity. At their core, these apps are an updated version of the Intranet.
The Intranet never really worked, because it couldn’t be accessed remotely, it was too complicated and decentralized and it didn’t work offline (you can read our post on internal communications apps and the Intranet here). Shifting all the information from the Intranet to our smartphones is going to dramatically increase our ability to be productive.
Internal communication apps can also be used as an alternative to email, by allowing you to instantly communicate with your team wherever you are.
Finally, another department that presents a huge opportunity for increasing productivity and bringing other app-enabled benefits is Human Resources. Anything to do with performance reviews and monitoring your team’s happiness or effectiveness levels has ample opportunity for improvement thanks to enterprise apps.
For instance, an app that allows every employee to ‘rate’ how their week was can allow companies to improve how they manage their staff. Allowing employees to do this on an app, for instance on their commute back home, will encourage higher numbers of employees to provide feedback.
There is no doubt that enterprise apps are the future, with high numbers of companies increasingly adopting them.
Although currently enterprise apps are, to some extent, limited to a number of departments and tasks, it is our belief that near-future mobile apps will bring new prospects, with apps being scaled across many departments within companies, and much higher numbers of apps being created.
We are living in an app world; you know it, we know it, and your employees know it. If you haven’t begun to adopt enterprise apps, you need to act, and act now, because you have a long way to catch up with your customers’ and employees’ expectations.