5 Questions to Ask Before Starting Your Next App Project

Fliplet’s CEO, Ian Broom, recently gave a presentation at one of our Fliplet Insights events covering techniques to ensure your next app project is a success. The slide deck and notes from his talk are below:

1. How do I get millions of users?

• Be as specific with your target audience as possible
• Be task oriented when creating the app
• Select who you want to access your app

2. What’s the best size?

• Different devices are used for different purposes
• Don’t assume that your app is going to be on all sizes or devices

3. What guarantees the success of my app project?

• Have a killer feature: give the consumer a reason to keep the app
• Engagement: get rid of the toolbar so users are obliged to explore
• Analytics: track which areas consumers are engaging with and which they are not

4. How do I keep control?

• Decide how you are going to build the app
• A strong business case helps in dealing with IT

5. What will ruin my budget?

• Budget deconstruction: all stages of developing the app (Build, Refine/Update, Launch, Upgrade) entail costs to understand and build into your budget
• Apple will reject things which will delay your launch plans

Discussion points

During the event attendees were asked the following questions and these are the answers they came up with:

What killer features are there in apps you use on a regular basis? What makes them so engaging?

• Simple features: Swiping, zoom, location services, money saving, search terms
• Complex features: Passbook/tickets, cross device app memory, remote control/remote record

How could an app generate ROI for your business?

• Make content available across all devices
• Increase efficiency by supporting employee activity
• Capture data (via surveys, leads, etc.)

How would you promote an app to your colleagues or to your customers?

• Through internal ambassadors/champions within the company who get excited about it and promote it