How Apps Can Help You Do Business Better

Originally featured on Appindex

Enterprise apps are taking the business world by storm and completely revolutionising the way employees work as well as how companies interact with their customers.

However many companies are still struggling to see how apps could help them. This, coupled with the perceived high costs and security risks of mobile apps, is preventing many businesses from taking advantage of the great benefits that enterprise apps can bring.

In this article we summarize the key enterprise mobile app benefits and how they can help you do business better.

Enterprise mobile app benefits

Increased productivity

Arguably the greatest benefit of enterprise apps is the way they enhance productivity in the workplace.

Mobile apps have been reported to increase productivity between 20% and 34%.

Apps do this by making business processes faster, from communication between employees to training and access to resources.

This creates extra time that can be used to complete additional tasks and ultimately generate additional business revenue.

Flexible work

Apps also enable employees to keep more flexible schedules by allowing them to get work done whenever and wherever they are.

From accessing important documents and communicating with colleagues and clients to submitting reports remotely on their mobile devices, apps enable employees to get extra work done during “pockets” of free time, whether on a train or at a meeting.

Data collection

Apps also enable companies to capture real-time data on consumer app usage. This can be in the form of app usage data captured by using tracking software such as Google Analytics or actual feedback provided by users through the app.

All this data can prove invaluable to companies and help them determine both the kind of app content that is optimal for their target audience and also their customers’ experience of their product or service.

Improved communication

Apps help make communication among employees or with customers better in a number of ways.

They improve communication among employees by enabling them to consult information about the firm’s services or compliance directly on the app. This is particularly helpful when they are away from the office, whether on the road or at a meeting.

Employees can also ensure that they are able to contact colleagues whenever needed. This can speed up support significantly.

As for customers, an app can enable them to consult any information about the firm’s products or services in their own time, ensuring that this happens when they are at their most receptive.

Information relating to each particular client could also be potentially centralized within the app, enabling clients to instantly consult only relevant information.

Support could also be requested and delivered directly via the app, reducing problem solving time dramatically and increasing customer satisfaction.

Higher engagement

Mobile apps ultimately make access to information and content much more engaging than traditional methods of delivery.

By including features such as zooming, filtering of data, swiping and other interactions, users can personalise their experience and consumption of content.

They can also instantly access only the sections that are relevant to them, eliminating distractions. All this contributes to a much more positive user experience on the customer’s part.

Particularly apps that take advantage of exclusive features such as videos and slideshows can provide the “wow” effect that helps the company stand out from competitors.

Better accessibility

Information delivered via apps can be accessed anywhere on a smartphone or tablet. This brings great advantages to users by allowing them to access information whenever they need to.

The actual distribution of the apps themselves also promotes accessibility, as these can be made widely available on app stores, enabling users to download them whenever is most convenient.

Delivering information via apps has the added benefit of being a consistent approach, as information can be updated for all users at the same time, without the need to update a wide range of channels.

Additional features

Because of their nature, apps allow for a wide array of information formats and media to be easily displayed and delivered.

This means that they offer fresh opportunities for companies to deliver their content in innovative ways.

From multimedia (video, JavaScript animations, audio, GIFs) to embedded documents, infographics and charts, the possibilities are endless.

Apps also integrate with a variety of features native to smartphones, such as image upload, GPS, camera, accelerometer and many others.

This offers mobile apps extra scope in terms of what they can do, offering even more opportunities for innovative use cases. To give an example, push notifications are particularly useful ways of delivering information and updates to users at exactly the right times.

Stronger reputations

Finally, mobile apps really offer companies the opportunity to position themselves as tech-savvy leaders in their industry.

Not only do apps contribute to a better customer experience, helping companies differentiate themselves from competitors, but they also allow them to provide their products and services in whole new ways and even to create brand new sources of revenue.

In conclusion

The benefits of B2C (Business-To-Customer) mobile apps are many, but businesses are now benefitting from the many advantages that B2B (Business-To-Business) apps can bring within the workplace.

Not only are enterprise apps helping businesses carry out daily tasks faster and more easily, but they are also bringing companies new sources of revenue and helping them differentiate themselves from their competitors.

Although some challenges, such as costs and security concerns, may still need to be overcome, it is clear that the enterprise mobile app benefits far outweigh the risks; embracing the mobile-first revolution can give companies the competitive advantage they need to stand out from their competitors.