Create Engaging Newsletters With A Newsletter App
Internal newsletters are a customary fixture at many organizations. With a newsletter, companies can ensure that their employees are up-to-date with the latest company news and relevant information.
But unfortunately many companies are failing to make their newsletter attractive to their employees, resulting in low engagement and less effective internal communications.
One of the main reasons for this the determination of many companies to continue to use the Intranet as the portal around which all internal communications activity revolves.
When it comes to newsletters this often means that, even if an email version of the newsletter is sent, this always links back directly to the Intranet for each relevant section.
Considering that it is often very difficult to access the Intranet via mobile devices, this means that the newsletters are not very mobile-friendly either. As a consequence, employees are unable to make use of spare time such as during commutes to catch up on company news, which is a missed opportunity. And this is precisely an area where internal newsletter apps can help.
But the benefits of newsletter apps compared to traditional newsletters don’t end there. If you wish to increase newsletter readership and engage your employees more highly with your corporate newsletter, these are some of the things you could benefit from by using an internal newsletter app.
Benefits of internal newsletter apps
1. Engage your employees wherever they are
Arguably the greatest benefit of internal newsletter apps is the ability for employees to access them wherever they are on their mobile device.
By including news and information in an app instead of sending a web-based newsletter that simply links back to the Intranet, employees can ensure that they are always able to access whatever information is relevant to them with a simple tap.
At the same time, if there is an important piece of news that needs to be shared with employees immediately an app can notify them with a push notification to ensure that they read it as soon as possible.
On the other hand, an app offers another benefit that web-based newsletters are unable to give: offline availability. With an app, employees can simply load the content while online to read later, ensuring that they can do so while on commutes or away from an Internet connection.
2. Ensure your employees have the same information
An internal newsletter app can serve as a central hub for information about the company that gets updated on a weekly or monthly basis, ensuring that all employees are receiving the exact same information and news about the company.
This becomes an easier platform to manage than HTML-based newsletters too, which are notoriously laborious to put together and require editorial input.
By making sure that all news goes into the app, companies can also avoid overloading their employees with news in separate emails, which often discourages them from bothering to open them.
Instead, the app can combine all these emails into a unique location and gently remind employees when it has been updated with a push notification.
3. Include interactive content
Apps also become more engaging and attractive platforms to read company news on due to their ability to include engaging and interactive content and to allow employees to navigate through it as they please.
For instance, the main newsletter section can include short text describing each piece of company news or information, allowing users to tap on it to find out more if they wish to. This would take them to a separate section with more in-depth information about that particular piece of news.
The app could also include embedded documents relating to the news rather than linking to the Intranet, enabling users to directly open them or download them into their mobile device without the need to log into the Intranet.
Other interactive media that can be incorporated into an app includes:
- Videos, podcasts and photo galleries
- Social media and RSS feeds
- Polls and surveys
- Quizzes and competitions
- Employee profiles
- Push notifications
4. Save time
Not only do internal newsletter apps increase employee engagement but they also take less time to update than regular newsletters.
By having a pre-designed app, companies do not need to worry about layout and other design considerations every time a new newsletter is sent out.
Editorial controls may still be needed when it comes to the content, but even this is likely to take less time because of the ability to include only “snapshots” of the content on the homepage with more complete articles a tap away. This means that editors do not need to worry about how much space each article is taking or which articles get to be prioritised.
5. Target audiences more efficiently
When it comes to newsletters segmented by department, storing all email addresses in the right lists and ensuring that everyone is getting the appropriate newsletters can be a nightmare.
Fortunately with an app this can be easily solved by enabling the users themselves to select the newsletters that apply to them in the app settings.
By giving more control to the end user not only will companies save time but they will also enable users to receive the content that is most relevant to them.
6. Gain insight
Finally, an internal newsletter app can make app use analytics and tracking a lot easier. Now that users will not be linked over to the Intranet, tracking their use of the app and what information they are accessing becomes a lot easier.
This can give the company insights into how many people in the company have seen the latest announcements and what articles they are reading, ensuring that the next newsletter’s content is tailored according to user interests.
An app can also be an easy way to ask users for feedback, as being able to deliver this instantly via the app makes it more likely that they will be willing to spend their time doing so.
Whether it’s feedback about the app itself or about the corporate environment, an app is the most effective way to deliver surveys, polls or feedback forms to users.
Internal communications apps as proving to be extremely effective ways to deliver company news and information to employees and to ensure that they engage with it more highly.
As companies continue to see the Intranet as an inconvenient and more and more outdated form of communication between colleagues, internal newsletters are likewise likely to be upgraded to more innovative platforms such as mobile apps.
The result is likely to be that colleagues are going to become more engaged and interested in their workplace and that catching up with corporate news is going to become a more efficient and less time-consuming process for all employees.
Build your own internal communications apps using Fliplet. Visit our website to learn about app features and use cases. Find out more.