The 5 Essential Employee Apps For The Media Industry
As a fast-paced industry, the media sector is particularly well suited to the introduction of apps.
Using apps internally can help your company to increase productivity and improve communications, leading to additional business generated and more revenue.
Although the media sector has been a relative early adopter of customer-facing mobile technologies – as seen with the rise of digitised mobile publications – there is still a long way to go until media companies themselves take advantage of the full potential of apps for internal use.
In this article we outline the benefits of employee apps for media and offer some ideas of the sorts of apps your company could adopt.
Benefits of creating employee apps
- Increased productivity. Mobile apps have been shown to increase productivity within the workplace as much as 40% – that’s 40% extra time that your company can gain thanks to mobile apps. Not only can this help you save time, but it could also allow you to use that time to generate additional business.
- Instant access. By centralising information in one place, apps also make access to this information faster. This can help reduce problem-solving, particularly for employees working away from the office.
- Improved communications. Finally, apps can make communications between your employees instant, helping to connect different teams more efficiently.
Employee apps for media companies
1. Sales support app
Tired of searching your internal hard drive for the latest media pack, copy deadline or specs? A sales support app is a great way to present information about your services to prospects in a way that is visually engaging and appealing.
Having this information on an app also ensures that it is up-to-date, eliminating the need to waste time searching for PDFs on the company’s shared drive.
In the app you can include anything from company information, demographic, readership and circulation information to content and your rate card in a way that is digitised and specifically designed for a mobile format.
An app can also allow you to capture lead data directly into the relevant database. This makes the process much smoother by removing the need to collect information into a spreadsheet and then transfer it to the database once back at the office. This also saves time as well as reducing the risk of human error. More essentially it can drive additional reader or customer revenues.
2. Reporting app
Marketing and project reporting, budgeting and forecasting are an essential part of any media business; however it is often a challenge to get management or clients to actually read reports, as these are commonly perceived as boring and unengaging.
A reporting app can help you gather and deliver data and to create custom reports for management or clients and deliver them directly to their mobile device. For example, you can report to a client on the status of a particular project, ensuring that they have access to the latest information.
Reporting apps also have the great benefit of allowing you to update information in real time simply by inputting it into the app. This information can automatically get stored in a database.
Moreover, an app allows you to make your report interactive, as you can include visually engaging features such as infographics, interactive timelines, videos, etc.
3. Proposal app
A proposal app can help you impress clients by allowing you to present your pitch in a clear and interactive way, including video case studies, interactive diagrams and supporting documents.
Whether you are pitching for a new business, creating specific pitches for a sector or company or simply coming up with generic presentations of your media pack, a simple app will make it easier to pull out the presentations and display them to prospects on your tablet.
By allowing you to include interactive media such as images, videos and infographics you can create truly engaging presentations that will help you stand out from your competitors.
4. Communications app
Internal communications apps are great ways of ensuring that employees working away from the office – whether on a trip or at a meeting – can stay in touch with the team and with any important news.
These apps are particularly good for group conversations, without the email complications of remembering to click “Reply all”.
Any form of internal communications can be made via the app; for example, if you need to get something published by tomorrow and need to find out what space is available you can simply contact production staff via the app by sending them a push notification.
An internal communications app can also be used to keep employees updated on company news and policies, from staff benefits to the corporate newsletter.
5. Event app
Finally any corporate event, whether it’s a small meeting or a large event, can benefit from an app.
From speaker information and schedule to note-taking functionality and networking options event apps can be very useful to attendees and help the event run more smoothly.
Event apps can also help your company engage attendees before and after as well as during the event, extending your reach even further.
They also offer the chance to seek sponsorship, adding an additional commercial opportunity.
Finally, event apps can include analytics to capture precious attendee data to store for sales and marketing purposes.
In this article we outlined some of the mobile apps that can help your company increase productivity, improve team communications and deliver engaging content to clients. In addition, apps can also be used as part of your creative proposal to deliver an additional platform for your campaigns.
As mobile adoption continues to increase in this sector, we can expect even more innovative use cases to emerge.
Are you using any apps at your company that we forgot to mention? If so, please let us know in the comments section below.