Want To Make Your Hiring Process Smoother? Use Recruitment Apps
Mobile apps are increasingly being incorporated into the recruitment processes of firms. As initiatives such as graduate schemes continue to increase, these apps are helping companies better manage the recruitment process no matter where they are, which often involves sorting through hundreds, if not thousands, of applications.
The job market in recent years has become extremely competitive and aspects like networking have become popular ways for candidates to stand out from the rest. At the same time, it is becoming increasingly essential for companies to retain their employee base, as it becomes apparent that the costs of training a new member of staff far outweigh those of providing employees with extra incentives to remain in the company.
It is therefore a challenge for companies to do everything they can to select the right candidates while at the same time ensuring that candidates are having a positive recruitment experience that will reflect well on the company.
Thankfully mobile apps can help in both ways: an app can make the recruitment process easier and more efficient for firms so that they are certain they have selected the right candidates; at the same time, a recruitment app for candidates (for instance a graduate scheme app) can offer them a positive user experience by keeping them up-to-date with company news, information and other features wherever they are.
In this article I will look at how apps can aid the recruitment process in general, while this other article will focus specifically on creating graduate scheme apps.
Benefits of recruitment apps
- Higher flexibility. Apps allow recruiters or hiring managers to save time by checking candidate CVs and applications in their own time wherever they are, whether it is at the office or on a train.
- More efficient candidate evaluation. This makes the process of going through CVs and applications much more efficient, which gives recruiters the chance to look through more CVs and to spend more time evaluating the right ones, ensuring that no potentially good candidates are left out.
- Increased engagement. Finally, apps can help make the recruitment process more engaging for both recruiters and candidates by allowing them to communicate with each other using a variety of media and to access information using interactive devices.
Features of recruitment apps
Recruitment apps offer recruiters great opportunities to easily store and pull out information about potential candidates while on the go.
LinkedIn’s dedicated app LinkedIn Recruiter allows you to easily search for, connect with and contact candidates on the go, ensuring that you are always up to date with their activity.
Other apps such as SnapDat allow you to easily swap contact information and to store and send business cards electronically.
These apps are particularly useful when attending networking or other events. They also eliminate the risk of business cards being lost or misplaced and helps you organize all your contact information more efficiently.
When it comes to applications, going through stacks of CVs is often a challenge for recruiters. This can result in recruiters spending ten seconds or less looking at each applications and, as a consequence, sometimes dismissing good candidates prematurely.
An app can help recruiters ensure that they’re giving all candidates justice by allowing them to check CVs that have been submitted digitally on their mobile devices wherever they are. This allows you to take advantage of “pockets” of free time such as commutes to efficiently look through candidates.
Apps such as Jobscience are also designed in a way that allows for resumes to be instantly analyzed and searched to make identifying suitable candidates easier.
This means that recruiters can instantly dismiss the candidates that are irrelevant and to more easily find suitable ones with a simple search.
Finally, mobile apps have the added benefit of providing additional features that are specific to the medium. These can help enhance the recruitment process significantly. One feature that is becoming increasingly popular is “gamification”. This is when recruitment processes are turned into a “game” of sorts, with the aim of encouraging applicants to engage higher with the whole process. This can also prove an incentive for more users to complete applications.
The possibility of engaging with gamification in a mobile format can be particularly appealing to candidates due to the ability to do so during pockets of free time such as during their commute, when they would otherwise be doing nothing.
Other features are the ability to include a variety of media, such as audio and video, into the app. So for instance, the ability to send introductory videos about the company or scheme directly to applicants can be far more effective than a long email. At the same time, this can also allow candidates to submit a video CV to support their application, giving you a better idea of what they are like as a person.
The ability to keep all these features in one place and to be able to access them at anytime can make it a lot easier for applicants to engage with the company whenever is most convenient.
Mobile apps offer great opportunities for companies to make their recruitment process more efficient, save time and ensure they are hiring the right candidates.
At the same time, apps can create a very positive user experience for candidates and increase the company’s reputation among bright new graduates or other applicants.
Gone are the days of scanning through stacks and stacks of CVs – with an app you can now find the right candidates easier, faster and more efficiently.