Apple in the Enterprise: News from September Launch Event
On September 9th, Apple held its annual iOS conference in San Francisco, California. What they gave to us was the most enterprise-centric range of upgrades they’ve ever released.
Enterprise mobility is one of the fastest growing industries in the world. Innovation within enterprise mobility is creating new jobs, improving productivity and allowing businesses to function anywhere in the world. During the previous four quarters, Apple have teamed up with IBM and Cisco to target the vast potential of the enterprise app space.
Apple’s latest offerings represent this shift towards the enterprise market. iOS 9, iPhone 6S, iPad Pro and Apple TV will all be great consumer products. However, they will make even better tools for enterprise when coupled with a rapidly growing range of enterprise specific apps.
So how will the new range change enterprise mobility?
Apple’s mobile operating system, iOS, has been pivotal to the success of the iPhone and iPad. The simple but powerful user interface along with the revolutionary introduction of apps has arguably altered society. But until recently, the operating system has missed out on its potential in the enterprise space.
The new operating system offers several key features for enterprise. First being multitasking. You can now split your screen in two, enabling you to use two apps simultaneously. Multitasking will make note taking, emails and referencing easier, whilst generally improving productivity across the board.
iOS 9 brings better integration with Mobile Device Management (MDM) platforms. MDM platforms allow companies to control how their mobile devices and apps are being used and by whom. These partnerships are a crucial step for Apple in the enterprise space as cyber security has become more important in the last two years. Registering devices is easier with USB registration now enabled. Also, enterprise users enrolled in an MDM solution can now download apps from the App Store without compromising their security as apps can be wrapped without ownership.
When you combine these features with a deeper level of developer engagement in the enterprise space, it’s clear that iOS 9 is a significant step forward for enterprise mobility.
Some may think the iPad Pro is overkill. Some may think it’s a gimmick. But others will see it as a great tool for enterprise.
The 12.9” Retina screen displays images in a higher resolution than any other iOS device. It will allow you to present detailed designs, images, videos and text to colleagues with ease. The larger display also allow for a full-sized keyboard, an essential tool whilst working on the move.
The iPad Pro is also the most powerful iOS device ever. In fact, it is faster than 80% of portable PCs sold in the last year allowing it to undertake tasks usually held for notebooks. The iPad Pro will handle graphics, processing, multitasking and high resolution images with ease.
These features will not only be important in the creative industries, but within finance, law and engineering where complex modeling systems can now be employed on the iPad.
The iPhone. The cornerstone of the Apple product range. Tim Cook proudly stated that iPhone had outperformed Android by 3x in the last year. In China, it saw 75% growth, compared with a 7% loss by Android. These figures show Apple’s dominance in the developed and its growing dominance in the developing markets.
The new iPhones will be more powerful, energy efficient and feature rich. One of the key features is 3D Touch. Also known as ‘Force Touch’, users will be able to adjust the pressure they apply to the screen in order to get different outcomes. 3D Touch will enable the user to reach features and options without the need to change screen.
3D Touch will run alongside multitasking to bring an added levels of productivity to iOS devices. And productivity is a term that enterprise likes.
The iPhone is nothing without its apps. Whereas before, the iPhone may have been seen as a distraction, in the coming years, it will become a sign of productivity.
Increased developer interaction, better MDM integration and an App Store filling up with enterprise-centric apps will mean the iPhone will become as much of a tool for business as it is a social enabler.
Okay, it may not be the most obviously enterprise-related announcement Apple made. But Apple TV offers a range of opportunities for enterprise. The addition of iOS TV means that apps can now be installed on Apple TV.
Granted, for the most part, they will be focused on the living room rather than the boardroom. However, with developers able to access the platform for the first time, it will not be long before we see Apple TV being used in the office space.
- Project management
- Internal communications
Build a regular iOS app with a counterpart for iOS TV and you will create a powerful tool. You will increase user interactions, improve participation and it allows for interactive features.
On September 9th Apple brought a myriad of changes to the iOS range that will ultimately benefit every user. When it comes to Apple updates, new features such as 3D Touch, improved cameras and higher processing speeds are par for the course. However, it is their innovation in the enterprise space that should excited people the most.
Apple have brought new hardware and software together to create an improved ecosystem for enterprise. iOS 9 takes care of the security and productivity, whilst the iPhone 6S and iPad Pro have both added features that will make them attractive to enterprise users. Additionally, Apple TV came out of left field to deliver huge potential for the future of enterprise apps. These upgrades, coupled with a burgeoning enterprise app market, will help create an enterprise ecosystem every company will need to invest in.