5 Automotive Mobile App Ideas For Sellers And Manufacturers
As consumers increasingly use smartphones to research and purchase automotive products, automotive brands are reacting by investing in mobile solutions such as mobile ads.
But there are many other ways that automotive companies can use mobile technology in order to deliver better services to customers and increase sales.
In this article we sum up some of the ways in which we are beginning to see auto companies do this, as well as ideas for how we can expect them to innovate in the field thanks to the increased opportunities brought about by mobile technology.
App ideas for the automotive industry
A product overview app offers a great chance both for customers to familiarise themselves with your vehicles and for your sales team to sell to prospects in more engaging ways.
Apps are perfect to display information in a way that is engaging and visually attractive. At the same time, an app can help customers familiarise themselves with many different aspects of the product, becoming more confident about their choice.
The app could include a variety of information, from product descriptions to walkthrough videos. Some of the most common features are:
- Product gallery. Present a gallery of your products in a visually engaging and informative way. Let customers watch videos of vehicles in action and access technical specifications.
- Company information and contact details. Enable users to easily consult the contact details of your company to get in touch if necessary. This simple addition could considerably increase the chances of them purchasing a product.
- Call to action options. Allow prospects to take the sales process further by booking an appointment or purchasing the product directly from the app if they so desire. This can help you capture them while they’re giving you their full attention.
- Feedback forms. Ask users for feedback, whether it’s about your products or about the app user experience itself.
Vehicle damage monitoring
If your company is in the business of vehicle rental or allows customers to conduct test drives before making a purchase, this app can help you confirm vehicles haven’t been damaged by requiring salespeople to perform checks before and after rental periods or test runs.
An app can do this by making use of two features:
- Photography feature. Taking and storing photographs of the vehicle taken from various angles and comparing and contrasting with the vehicle afterwards can allow salespeople to check for any damage. The app could store photographs relating to each client in its own folder, ensuring they are appropriately categorised.
- Checklist feature. Salespeople could also complete a checklist before and after hiring vehicles out to ensure they have covered all possible areas of damage. This would not only empower them to carry out better checks but it would also make it easier to comply with existing regulations. The app could automatically prompt them to perform checklists so that they don’t forget.
But customer-facing apps could also improve the sales process by offering customers additional incentives to purchase vehicles from you.
An example of this could be an on-purchase app containing essential information and support to help customers take care of their new vehicle. This could range from videos showing customers how to perform basic maintenance tasks to push notifications reminding them of important dates such as when servicing is due.
When it comes to manufacturing, apps can empower employees to carry out tasks more efficiently, ensure they have covered all their bases and contribute to making product delivery itself much more efficient.
A product delivery app can include a variety of resources that technicians and engineers can consult in order to self-support or to make their tasks more efficient and ensure high product quality.
The mobile medium makes these much more convenient to access compared to traditional formats particularly on the factory floor. Apps can also be instantly updated at any time and updates pushed straight to employees’ mobile devices. Compared to the Intranet, this is a highly painless method.
There are a variety of resources that you could include in the app depending on the nature of your company, but generally these are likely to be:
- Car handbooks, including reference and how-to guides.
- Handbooks of technical regulations to ensure compliance.
Finally, the Internet of Things is bringing many new possibilities to the way we produce and experience products and services. The rise in in-car connectivity options is a perfect illustration of this trend.
Thanks to new and revolutionary sensor technology we are increasingly becoming able to monitor services and products through the data they capture. GPS and accelerometer functionalities and the way these can allow you to determine car routes and potholes are examples of this.
As technology becomes more advanced, there are many possibilities for sensor technology being used to monitor vehicles in many ways, for instance by notifying you when petrol levels need to be topped up or when the tyres are running thin.
These technologies offer many possibilities to both manufacturers and clients; both could use such apps to keep track of their own vehicles and ensure they are in perfect condition.
But manufacturers could also include these technologies a part of their offering by providing customers with options such as receiving notifications if anyone attempts to break into their vehicle.
The possibilities for leveraging sensory technology to both empower manufacturers and to deliver additional services to customers are immense and we can expect to see many more such technologies becoming mainstream in the near future.
There are many exciting possibilities for innovation in the automotive industry through the use of mobile technology.
In this article we outlined some automotive mobile app ideas to help companies increase productivity and deliver better services.
Have we missed anything? Please let us know in the comments.