3 Aviation Companies Who Are Flying Ahead Of The App Game
As consumers continue to express their preference for booking flights using mobile phones, with 53% reportedly indicating that they have used their mobile devices to book a flight, airlines are increasingly open to the idea of providing apps to their customers.
However, we are also beginning to see trends in mobile apps being adopted internally by aviation companies to support work processes. This indicates that we can expect companies to increasingly move towards complete enterprise mobility in order to perform better in the competitive aviation industry.
In this article we look at some examples of the best aviation apps being used internally and at how these are helping companies increase productivity and perform tasks better.
Some examples of aviation apps
1. Air Canada
Air Canada have been one of the early adopters of IBM’s suite of enterprise apps (produced in collaboration with Apple); a collection of business apps designed to empower employees with mobility wherever their work takes them and in a variety of industries, from retail to government.
The apps Air Canada are using are specifically targeted at airlines and designed to make airline employees’ task management smoother and more productive.
There are two main apps that they are using:
Passenger + app
Passenger + is targeted at flight attendants. The app allows them to easily view updated passenger and flight information on their iPad.
This includes information on VIP passengers to better meet their needs, as well as the possibility to instantly rebook flights for passengers who have missed their connections.
Another feature is the ability to email updated e-boarding passes to passengers so that they are ready by the time they land. This helps both flight attendants to avoid having to comb through stacks of paperwork and customers to avoid wasting time collecting their updated boarding passes and potentially missing their connections.
In contrast, Plan Flight is designed for use by pilots. Carrying out the many checks that are required before takeoff can be a challenge. The Plan Flight app aims to make this process smoother by offering pilots an appropriate checklist containing every single item that is necessary to manage such situations, from comfort and safety to financial considerations.
One of the most important considerations is deciding how much fuel to load on the airplane before each flight. The app helps pilots make use of real-time analytics in order to arrive at an optimal calculation of how much fuel is needed.
There are many elements that the app takes into account, such as weather conditions, expected taxi times and other patterns. By comparing these to historical data, the app is able to come with accurate predictions to help pilots make more informed decisions. This also helps pilots save time, as it is much more efficient than paper-based methods.
Aircraft manufacturer Boeing is also taking advantage of the power of enterprise apps to boost productivity among their workforce.
They wanted to create an app that allowed their salespeople to easily access sales information via their tablets, deliver better customer service and improve their pitches.
Sales and Marketing app
Boeing opted for a sales and marketing app that effectively connects salespeople to a database of data and content where they can find everything they need.
The app allows salespeople to edit as well as access files, helping them prepare better for meetings. It also allows them to deliver presentations directly on their tablets, which they can customize according to their needs.
Thanks to the app, salespeople can easily navigate through the app to find any product materials they may need and to better demonstrate the benefits of their offering.
3. Austrian Airlines
Austrian Airlines has shown true innovation by adopting an app that has completely revolutionised the way pilots do work.
Flight bag app
The app, designed for tablet, is effectively a replacement of the traditional flight bag (which could weigh up to several kilograms) and the more modern electronic flight bag (EFB).
EFBs are management devices that help flight crews, particularly pilots, to perform essential flight tasks. While the EFB aimed to reduce the amount of paper-based reference material used, apps are making this even more efficient and performing additional tasks.
The app allows pilots to access as well as submit all reference material and latest flight information and documents, ranging from flight plans and weather information to manuals, charts and checklists. These can be particularly useful to pilots during critical phases in airplane journeys, such as during takeoff and landing.
Critically, the app allows pilots to work offline, as is likely to be the case during most of their work time. All they need to do is ensure that they have updated the app before takeoff and they will be able to access it at anytime during the flight.
The aviation industry is fast moving into an enterprise mobility-enabled world where mobile devices are empowering pilots, flight attendants and other staff to perform their tasks more efficiently and to deliver customer services better.
In this article we outlined some examples of early adopters within the industry and how apps are helping them. Have you come across any other interesting case studies? If so, please let us know below!