4 Great App Ideas for Pharmaceutical Companies
The pharmaceutical industry is no stranger to mobile apps, with Big Pharma companies having an average of 65 mobile apps, mostly available in the public app stores for consumer use. However, pharma companies are reporting poor download and app engagement statistics, which is leading some to ask the question: are apps worth the effort?
Our opinion? A big “heck yes, they are”. From where we’re standing apps are set to become key tools across all industries, including the pharmaceutical industry. But if that’s the case, where exactly are pharma companies going wrong?
We believe that the main issue is that they’re focusing primarily on customer-facing and B2C apps, whereas they could also be looking at enterprise apps to make an impact internally, such as increasing productivity and streamlining internal processes.
As an incredibly innovative and fast-moving industry, it is important that pharma companies can keep up with that volume of change and innovation and to remain among the top companies in the world. And this is exactly where apps can help.
Imagine for example a sales app that could help pharmaceutical reps improve their product knowledge and save them time in client meetings. If they can save 20 minutes a day by having product knowledge available on their mobile device rather than having to look it up before the meeting, that will quickly add up to big numbers, giving that rep an additional 400 minutes a month (or 10 work days a year) to work on other tasks such as more client meetings, in turn leading to more sales.
In this article we explore some of our ideas on how pharmaceutical apps can capitalize on these “micro moments” to help streamline workflows and ultimately help increase employee knowledge and productivity, whether in manufacturing or sales.
Without further ado, here are our top four ideas for great pharmaceutical apps:
1. Sales app
If you’re a pharma sales rep you’ll already know how important it is for you to have as much knowledge as possible on the drugs you’re aiming to sell.
An app can help by allowing you to easily consult all relevant sales and drug information, plus clinical studies, safety information and competitor product information. This can help you improve your understanding of the drug, sell it better and answer any questions from doctors more accurately.
Having access to all this info on your mobile device gives you better mobility while traveling between meetings, so that you can consult information on the go and better prepare. And who knows? It may just be the special edge you need to stand out from competitors.
2. Medical reference app
Having to consult reference books for medical information can be a real pain, especially if you’re in the middle of a meeting far away from medical resources.
Even worse, paper-based manuals can change daily as new studies are published, which means that these need to be regularly updated.
Enter here a medical reference app: now you can consult any medical reference book in digital format no matter where you are using your smartphone or tablet. What’s more, all reference manuals can be instantly updated everyday as new and amended information becomes available.
Can you picture how much easier meetings and lab work would become thanks to this simple change? Or how much time you could save in futile medical reference search and consultations? All this saved time gives you potential to invest it elsewhere, helping you stand out from competitors and stay at the top of the industry.
3. Training app
Let’s face it: no one likes having to spend their valuable time training new employees, especially in such as fast-paced industry such as pharma. But unfortunately, training is a key part of working in such a heavily regulated, not to mention constantly changing, industry.
Apps offer you a way to ensure your employees’ knowledge is up-to-speed without compromising on additional budgets or other employees’ precious time. For example, apps can provide new employees with a wide range of training materials, making learning interactive and fun!
Videos, interactive charts and embedded documents are great examples of this and can empower employees to take ownership of their learning, as they will know better than anyone what kind or learning works best for them.
Training apps can also include “gamification” elements (for example exams and quizzes) that take employees through different topics and scenarios. These allow them to test themselves and track their progress.
All this is the perfect recipe for fun, engaging and effective learning that allows employees to retain knowledge more easily. And you won’t even need to lift a finger.
4. Medication tracking and analytics app
In this article we’ve focused mainly on internal apps; however, some customer apps can also be used to help support internal processes by collecting valuable data and acting as a brand promotion device.
A medication tracking app is the perfect example: on the one hand, you’ll be giving customers a great tool that will make them trust your brand; on the other, the data they log on the app could give you great insight into how the drug is performing.
The app could include simple features such as medication reminders and basic drug information, but it could also ask users to log info such as how the drug is performing and what side effects they’re experiencing. This could then prove invaluable data for future clinical studies and trials. Talk about killing two birds with one stone!
What’s more, this is the perfect way to gain insight into an area that is often unavailable to pharmaceutical companies: what happens to their drugs once they reach the market.
We hope you liked our app ideas! Have we missed any? If you’ve come across any other great ideas please let us know in the comments section below – we’d love to hear your thoughts.