Why Your Business Should Use Internal Event Apps
With many organizations already effectively utilising mobile apps at conferences and events, it’s no surprise that there has been an increase in interest for internal event apps.
Companies have realised that the benefits of internal events apps are many, offering attendees the opportunity to engage with their fellow colleagues on a wider scale.
Although it is fair to say that we may still only be seeing the tip of the iceberg of what event apps could achieve, it is equally as important to recognize how important they already are.
Your business can, and probably should, be deploying more interactive and effective measures to ensure that both you and your employees are getting the most out of any internal events or meetings.
What are internal event apps?
Internal events are essentially meetings, retreats, or events that your company hosts internally. Companies of all sizes participate in internal events, whether it’s a quarterly meeting or an annual review. Examples include:
- Internal meeting
- Partner retreat
- Client meeting
- Sales kick-off
- Monthly, quarterly or annual review
- Company updates
Internal event apps can be utilised across any of these examples and can fulfill a range of purposes.
Why should you be using internal event apps?
As is the case with any app it’s important to understand why you should use it, or why you actually require it. In regards to internal event apps you could be using them to:
- obtain key information about your employees
- understand how your employees feel about their current roles and the company
- receive feedback on an event, speech, seminar, or meeting
- analyze how you can support your employees to help them work more effectively
This is most certainly not an exhaustive list, but we’ve found that most internal event apps revolve around these common areas.
Internal apps are a simple way of gathering huge volumes of data on the people that run your business on a daily basis. They’re an incredibly cost-effective way of basically running an internal audit, without causing disruption to your workplace.
How can your business use internal event apps?
We’ve outlined the main ways that your business can utilise internal event apps. As is the case with any app, your own personal requirements may determine what app features you ultimately use the most.
This should give you an idea how you can start building initial ideas for your next internal event.
1. Network with colleagues you normally wouldn’t have the opportunity to meet
Although this may apply more to larger organizations, it is fair to say the once your business has over 100 employees it’s likely that there may be people who haven’t interacted with one another before.
Internal events are a great way of stimulating networking among attendees, and an internal event app can make this even easier. Add social features to your app so that colleagues discuss topics, and arrange group meet-ups when they’re on your partner retreat.
Another option is having an in-app activity stream or news feed of trending sessions and popular comments. Integrate your social channels to encourage engagement between colleagues.
2. Gather feedback and insights from your employees
A common mistake that companies make when designing their event app is not keeping in mind the possibility of gathering feedback from app users.
There are many ways in which you can do this, all of which depend on what you actual what to achieve from gathering the data. You could gather:
- instant feedback from content sessions
- feedback on the event as a whole
- personal information about your employees
- opinions on what is or isn’t working from your employee’s perspectives
Live-polling is an incredibly effective way of gathering real-time data, which is arguably the most accurate and reliable form of data.
3. Analyze all your data to achieve the best results
You’ve gathered the data but to gain insight into app usage, event experience, and other attendees’ information you’ll need an effective method of analysis.
By using analytics software you can find out a wide range of data on how your attendees are using the app and what they are doing at your event.
From metrics on app content viewed and app components used to measurement of the time spent at each event seminar, the data collected can provide valuable information both to your company and to your employees.
4. Personalise your internal event apps for the ultimate user experience
A very exciting opportunity that internal event apps offer is taking advantage of the mobile devices’ native functionality in a way that allows the app to become personalised for each individual. It can do this by using this native functionality in a way that responds to their needs intelligently.
Personalising your app can be as simple as requiring users to log-in, or allowing them to connect to their relevant online profiles on social networks.
They’ll be able to directly sync their information, for instance, their professional experience via LinkedIn, eliminating the need to manually input this.
If you’re organising a partner retreat you may want an app to notify the badge printer via GPS upon arrival and print the badge just in time for collection.
It could allow users to register for specific events and talks directly on their app – and align their personal interests with other attendees to determine where they sit in the room.
5. Using content before, during and after the event
An event app is an extremely effective method of sharing content with your audience. Since you’re able to update content instantly, you’ll be able to produce content that is specific for:
- What content do you need to send to your employees before your internal event? What will they need to bring to the event? If it’s a one-off meeting what will they need to prepare? – This and more can all be created through internal events app, preparing attendees more effectively before it even begins.
- during the event
- Create content that is specific for each announcement, company update, speech, meeting or presentation. Offer live updates on the events, send your employees push notifications with real-time updates on what’s happening and where e.g. time changes to events, or delays.
- Once your event is over you have an opportunity to leverage the awesome event by pushing content created through your app. Upload presentation slides for employees to review, highlight meeting notes, and define key takeaways from the event. Let your employees know what they actually thought of the event.
Sharing useful content with your audience in this way gives you the chance to truly build relationships with your employees, increasing their knowledge of other departments, and potentially improving employee satisfaction.
6. Use internal event apps for regular meetings, not just large events
Finally, what many companies don’t realise is that event apps don’t need to be restricted to only large events or conferences.
Instead, using an event app for internal meetings can also offer its own benefits, such as centralising all relevant documents in attendees’ mobile devices and allowing them to take notes.
But using event apps for meetings can also be an excellent way of aggregating valuable data in the long-term and to help companies understand a wide range of information from attendee preferences and business activities to corporate social influencers and hot topics.
Start creating your internal event apps
Internal event apps are an incredibly effective resource for organizations who regularly run internal events, meetings or conference.
By utilising internal event apps you’ll be able to gather huge amounts of relevant employee data, increase employee satisfaction, and ultimately, build an in-depth understanding of your organization.
Do you run events on a regular basis? Try creating an internal event app before your next partner retreat, or set up an internal app for your next quarterly board meeting.
[Editor’s Note: This content was originally posted on the Business of Apps blog, and has since been updated and reposted here]