3 Reasons Why Your Business Will Struggle Without Enterprise Apps
The number of companies using enterprise apps to perform tasks, simplify business processes and communicate with mobile workforces, is growing.
Gartner research suggested that spending on enterprise mobility would rise this year, and it did. In 2016, 42% of organizations planned to increase their app development budget by 31%, on average.
It’s becoming increasingly clear to businesses that providing your staff with business apps can bring many benefits. Increased productivity, lower costs, and not to mention preventing your customers from thinking that your organization is out of touch.
As we have previously highlighted, it is now a necessity for your organization to use enterprise mobile apps, rather than an option. If you’re still uncertain, consider this information.
Does it matter if you’re not using mobile technology yet?
In a report by Adobe, 48% of organizations admitted that they fear missing out on new clients or sales by not allowing workplace apps.
Another 61% were worried they’d be less efficient as a result, and the same number believed that companies without enterprise mobile apps are at a competitive disadvantage.
Let’s take a closer look at some of the risks you are taking by not implementing a mobile strategy across the business.
1. Without enterprise apps, you’ll be less efficient
In the report, businesses said they are worried that not deploying enterprise apps will make them less efficient than their competitors.
There are numerous ways that mobile apps can help make an organization more efficient, from connecting business processes, to knowledge sharing, and enabling the smooth flow of information across different departments.
Take a mobile conference calling app; using one can streamline how employees communicate with each other. Instead of dialling in extension numbers, you can connect and collaborate easily with colleagues on their mobile devices in just one touch.
Different productivity apps can bring greater efficiency to all aspects of your business. Here are just some of the apps enterprises are using to increase their output:
- Internal communications
- Reporting tools
- Document and Knowledge sharing
- Project management
2. Without enterprise apps, employee turnover will be higher
A report undertaken by Oxford Economics in 2014 put the cost of replacing a single staff member at £30,614. This can have a particularly devastating impact on any organization. What’s more, replacements typically taking around 28 weeks to reach optimum productivity.
In Adobe’s survey, 28% of respondents said they risked high employee turnover because they failed to give staff access to mobile apps.
Giving workers the opportunity to use apps in their jobs reduces the discrepancy they face with how they use technology in their personal life. Enterprise apps are a crucial way of enhancing the overall employee experience and ultimately helping to retain talent.
Amongst other things, apps can be used to deliver training, for performance management and for monitoring development. Eleanor Nickerson, of the Top Employers Institute, told the Guardian;
“The easier and more transparent you make the employee experience, the higher your chance of getting and keeping the best people in your industry.”
3. Without enterprise apps, you will lose your competitive edge
Companies that haven’t yet implemented a mobile strategy are themselves at a serious disadvantage. An analyst at Forrester Research explained that the ability to connect employees around the world efficiently “is quickly becoming table stakes for effective business”.
In the study by Adobe, respondents reported increased productivity (51%), better communication (47%), and reduced costs (31%).
If that wasn’t enough, the IT decision-makers said they gained an average 35% ROI when investing in enterprise mobile apps.
Is your business lagging behind?
Hanging back before implementing an enterprise mobile app strategy will put you at risk of falling behind your competition.
If your competitors aren’t already using enterprise mobile apps, chances are they soon will. Research by Strategy Analytics predicts that the mobile enterprise business applications market will reach £102 billion by 2022, rising from £59 billion in 2016.
This is driven by a growing mobile workforce, as well as the expectations of customers, employees and partners.
Gain a competitive advantage, start using enterprise apps today
For organizations to remain competitive mobile technology cannot be ignored. Embrace mobile and offer staff the tools to make their jobs easier, keeping them happy and more productive. Most importantly, gain a competitive advantage over your competitors.
According to Adobe, two-thirds of company departments believe they’re either behind their competitors or just on-par with them when it comes to enterprise mobility. Can you really afford to lag behind when it comes to mobile technology?
Start planning to create your enterprise apps strategy today. Take a look at how Fliplet is helping businesses like yours to keep up with the competition.