Ved Sen on the Future of Enterprise Mobile Apps [Podcast]
Welcome to Fliplet podcast episode #11! We were joined by Ved Sen to discuss the current status of the enterprise mobile app market, plus what lies ahead for enterprise apps in 2017.
Who is Ved Sen?
Ved has been working in the digital acceleration and innovation space for a number of years now and has been creating mobile apps across a variety of industries. He is currently a digital expert, speaker, and writer, who offers innovative strategic advice for businesses.
With experience creating mobile apps for large B2B service organizations, banks, insurance companies, CRM sales, and others, Ved has been able to build a diverse understanding of the enterprise mobile app industry as a whole.
The podcast covered a number of topics surrounding enterprise mobile apps, so here is a summary of what was discussed.
Why are companies struggling to empower employees to use enterprise apps internally?
According to Ved, 90% of the apps he has created in recent times have been for external use. Internal apps have been used primarily for sales support.
He suggested that the issue causing enterprise app creation to falter within organizations is enterprise IT. “Multi-tiered, non-agile processes tend to slow down mobile strategies”, and that’s exactly what many organizations experience.
A way in which organizations can avoid the issue of IT hindering the process of integrating mobile technology is to get other departments to carry out the initial innovation. IT can then be introduced to the process partially if needed.
Are there other challenges companies face when creating enterprise apps?
There is often a displacement between the users who create the apps and those who use them, which also hinders the process.
The ownership of an externally-facing app is clear. However, when it comes to internal apps it can be difficult to determine who actually holds the ownership. Is it internal communications, HR, marketing?
The devices which employees use within organizations have slowed down the rate at which enterprise mobile apps can be deployed across the organization. Companies do not always have strategies for mobile in place, so employees will use a combination of their own devices and company-owned devices. This will generally slow down the process of deployed enterprise apps across several teams and departments.
Who decides what type of enterprise mobile app is best for the company?
As Ved pointed out, the decision makers aren’t necessarily the actual end users of the mobile app. As a result, internally-facing enterprise apps are susceptible to missing out on other real benefits.
Plus, if the original objective of the company was to increase the competitive advantage, they may struggle to quantify this. Find out how Ved suggests enterprises can overcome this by checking out [timestamp] in the podcast.
What lies ahead for the enterprise mobile app in 2017?
To wrap up the podcast, we asked Ved what he thought 2017 would have in store for enterprise mobile apps. You can find a full analysis of his predictions of the next 12 months in the podcast, but in summary:
- More people have similar mobile devices than ever before, which makes it easier for organizations to scale enterprise apps across departments
- Enterprises will start to take a more agile approach to internal processes
- Businesses will begin to take greater ownership over their internal strategies, specifically relating to mobile apps. Implementing enterprise apps across a number of smaller teams will become more common.
You can listen to the full podcast episode on one of the available platforms, and share it with your colleagues. If you’d like to connect with Ved you can find him on Twitter and Linkedin, or on his blog – https://thefuture2go.wordpress.com/.
If you’d like to find out more about enterprise mobile apps and their importance, check out our enterprise mobility infographic or find out how an enterprise mobile app can help your business gain a competitive advantage over rival organizations.