The Top 10 Enterprise Apps of 2016

2016 saw a huge influx of new apps come into app stores as well as old favorites being upgraded at a dizzying rate.

The list of most downloaded apps of 2016 is largely made of the big media/publishing players, followed promptly by a few dozen nimble startups. But what about the enterprise?

The suit-clad professional services people who don’t work at places that feature slides, a game room and a coffee lab? They too have ramped up app production, and the year has seen them begin to catch up with the usual names, with apps increasing in quality and actually meeting a market demand.

At Fliplet we keep a keen eye on what the enterprise launches and how they are contributing to the digital economy. We’ve collated our top 10 enterprise apps of 2016 below by picking our favorite in each of eight different categories associated with the most common business objectives – plus 2 bonus categories. Enjoy!

1 Recruiting – PwC Talent Exchange
2 B2C marketing – NBA Fit
3 B2B marketing – KPMG IFRS
4 Sales – Pentair Pool IQ
5 Training – EY eMentor
6 Events – WireShark Events
7 Internal Communications – GE@Work
8 Reporting – Sanofi IR
9 Special Mobile Experience – Accenture’s Tech Vision 2016
10 Experience Design – Diageo’s Johnnie Walker VR App 

1. Recruiting – PwC Talent Exchange

The PwC Talent Exchange seeks to “connect talented individuals with exciting opportunities” – this is not your typical recruitment app. Instead of appealing to potential salaried PwC recruits, it’s aimed at contractors and freelancers.

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Key features

  • Easy CV upload
  • Simple, well-designed job browsing
  • “Best suited” traffic light indicator signals how a listed job might match the user’s experience
  • Digest emails and notifications to alert users of new roles
  • ‘Focus Areas’ allow users to see only jobs aligned to their skills (as opposed to departments or job titles)
  • From submission to offer, all in the app

Why we chose this app?

  • Facilitates direct applications for PwC in a way that’s also convenient to the user
  • Better designed than the usual enterprise job browsing app – it’s closer to Indeed or Monster usability
  • Makes the recruitment process smoother and clearer for both the freelancer/candidate and the recruiter (in this case PwC)
  • Integrations with native mobile device features such as push notifications and emails

2. B2C marketing – NBA Fit

Designed as a “social fitness experience” by Under Armor, the NBA Fit app teaches, challenges and motivates users. Basketball fans can connect through the app, compete against each other to win prizes, and learn how to improve their skills.

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Key features

  • Interaction with the NBA FIT community – like  friends workouts, videos, and photos
  • Training tips from NBA/WNBA players
  • Strength and conditioning programs – tutorials and guides
  • Challenges, leaderboards and prizes
  • Behind-the-scenes content from NBA players

Why we chose this app?

  • Deeply interactive and engaging experience – a great example of how social an app can be independent of regular social media platforms
  • Nice range of informative, entertaining, and relevant content

3. B2B marketing – KPMG IFRS

The KPMG International Financial Reporting Standards (IFRS) app shares the basics of accounting, as per IFRS regulations. It’s aimed at accounting professionals and we’re glad to see them using an app for this instead of the usual PDF!

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Key features

  • A digital summary of KPMG’s Insights into IFRS
  • Decision trees to help users apply IFRS in specific situations;
  • A digital glossary into common IFRS terminology

Why we chose this app?

  • Key information available both online and offline
  • Contains essential knowledge that an accounting professional would need on a regular basis

4. Sales – Pentair Pool IQ

Pentair makes pool equipment – so their app would make for a rather uninteresting thing to put on your phone unless you’re a really big pool fan! But when you look at it, you might just be tempted. The Pentair Pool IQ app is so well designed it must be a fantastic tool for Pentair salespeople to trigger and enable engaging conversations with potential customers.

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Key features

  • Attention grabbing product videos – online or offline
  • Multiple interactive calculators and sliders to help customers understand products in more detail and come to terms with concepts like residential pool pump energy savings, pool volume and salinity.
  • Adjustable charts and animations to update figures and product information

Why we chose this app?

  • Beautifully designed app that makes pool-talk easy to understand at a glance
  • Interactive calculators make the selling/pitching process more efficient
  • Up-to-date product information and details to help sales teams on the move

5. Training – EY eMentor

The EY eMentor platform is for faculty and learners participating in EY programmes to collaborate and learn (not available to the general public). It focuses on improving the classroom learning experience, allowing faculties to create discussion communities, give feedback and moderate conversations direction on the app.

Learners can use the app to collaborate with fellow students, discuss feedback with tutors/mentors, and discuss topics with other learners.

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Key Features

  • Personal course agenda
  • Discussion forums
  • Mentor moderation options
  • Feedback collectors
  • Push notifications and email alerts

Why we chose this app?

  • An original and well-rounded tool in the enterprise market
  • Useful interactive features like schedule management, forums and feedback giving, not just information broadcasting.
  • Booking features, alerts and live updates to notify the user of changes

6. Events – WireShark Events

WireShark is an IT supplier of network tools. This app, designed for their SharkFest event, is light and feature-full without the usual bloat. Our favorite part? It reminds you to give feedback as soon as you leave a session.

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Key Features

  • Learn basics: agenda, speakers, and all the essential without bloating the user’s phone
  • Photo sharing feed
  • Contextual feedback gathering: feedback prompts are presented at the end of sessions

Why we chose this app?

  • Not your typical out-of-the-box event app
  • The contextual feedback request is a nifty little feature that will give WireShark lots of useful data

7. Internal Comms – GE@Work

General Electric’s internal app might not look much on the public app stores’ screenshots, but the claim is that when GE moved their headquarters, this app helped everyone get acquainted with the new facilities and area.

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Key features

  • Essential office information
  • Area facts and reference information
  • Visitor service features

Why we chose this app?

  • Not a lot of internal communications apps get public exposure. But when they do, they show us the potential of improving communications and helping people be at their best at work – beyond the clunky intranet.
  • A good example of a straightforward tool that doesn’t seek to replace the intranet – it simply serves as a practical reference tool. Even if it’s used for a limited period, it will have lived a useful lifetime.

8. Reporting – Bosch

The Bosch annual reporting app breaks down the barrier between print and digital by using the latest mobile pattern recognition technology. The app uses PatRec, which was developed by Bosch to allow users to scan objects from the printed version of the annual report. These scans can then be used to gain access to additional digital information such as videos, animated graphics and 3D experiences.

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Key features

  • AR (Augmented reality)
  • Digital graphics and media
  • Additional information to support annual report

Why we chose this app?

  • Innovative AR technology that completely disrupts the standard annual reporting apps/design
  • Adds further insights to the annual report meaning users get more information on things that matter. E.g. product explanation or details.

9. Bonus category 1: Special Mobile Experience – Accenture’s Tech Vision 2016

Since 2014 Accenture has released a report containing a handful of trends that they believe will define the future. Every year the report grows more sophisticated, and this year’s was quite amusing: the user would receive a folding cube that could be assembled to show each of the five future trends of the report.

Each side of the cube would generate an augmented reality animation illustrating the related trend. Unfortunately, the app can’t be seen without the cube.

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Key features

  • A suitably differentiated way of presenting a report about future trends
  • Quirky augmented reality characters
  • The experience does contribute to making the point of the report

Why we chose this app?

  • We were looking forward to seeing more AR come from the enterprise this year, glad Accenture stepped in.

10. Bonus category 2: Experience Design – Diageo’s Johnnie Walker VR App

After the success of last year’s Guinness VR app, this Johnnie Walker app is another experience design success in our opinion. It’s not an app you will keep on your phone forever by any means, but it’s the kind that will make an impression on the user about the brand and products – and at the end of the day, it’s all about telling the story.

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Key features

  • Immersive visual, musical and narrative experience
  • Original concept and videogame-like design

Why we chose this app?

  • VR is used as a fantastic way of telling a brand’s story – not just presenting products or playing immersive video.
  • Diageo did a great job with this experience and at using the technology available — it’s not perfect, but the fact that they have been making VR experiences (they launched the Guinness VR experience in 2015) when most of the fellow big brands are not is nice to see and we hope to see more – much more – of this in 2017.

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Over the course of looking at hundreds of apps to select the items in our list we came across many wonderful examples, but we tried to pick a varied selection to make for a more balanced list. Would you add any more to the list? Leave your suggestions in the comments!

Bonus: If you work with a firm that’s planning to launch its first app in 2016, or you’re planning to expand on your current mobile strategy, make sure to check Fliplet out