David Toth on How You Can Successfully Start Using Enterprise Mobile Apps in Your Business [Podcast]

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Welcome to another episode of the Fliplet podcast! For the 14th edition of the show, we were joined by David Toth, Mobile Enablement Consultant, to discuss how companies can successfully start using enterprise apps…


1:09 – How do you think companies can successfully start using enterprise apps?
2:12 – What’s required from an advocacy perspective?
3:25 – What should the advocate be focused on?
5:27 – How does advocacy can relate to vision and strategy? Who are they?
9:10 – What are the first steps to take when adopting enterprise mobile apps?
11:53 – Who makes up a Mobile Center of Excellence?
14:07 – What’s the difference between gaining adoption and scaling?
16:54 – What happens if there are high adoption rates but no resources for scaling?
18:47 – How does integration relate to scaling and adoption?
21:04 – What happens if you don’t do any integration?
24:01 – What should organizations measure in relation to enterprise mobile apps?
27:17 – Key takeaways from the episode

Who is David Toth?

David arguably has one of the most wide-ranging backgrounds of all our previous podcast guests. He has experience in design, web development, and marketing. He’s worked in publishing, technology and telecommunications sectors, and has been a part of both large enterprise and small startups.

He currently specializing in mobile enablement, which essentially revolves around him helping organizations adopt enterprise mobile technology into their business processes.

How can companies successfully start using enterprise apps?

David started the podcast by stating the importance of a company figuring out how to scale and measure any new integration of technology in their firm.

This would set the precedent for the remainder of the discussion as David highlighted a series of key aspects that should be considering when you’re starting to roll out new technology, in this case, enterprise apps, within any organization.

Find a ‘leader’ to sponsor the new technology

Finding someone to lead the charge when it comes to spreading the new technology within the organization is a crucial task. You’ll have someone who understands the value of the new solution versus those who don’t understand it at all.

You may have leaders who support the implementation of new technology initially but when it comes to allocating resources to support the project, they lose interest and enthusiasm. For this reason, the leader needs to be invested enough to allocate the required resources and time to support the project.

This individual will be able to carry the successes of your innovation to other aspects of the organization, which acts as evidence that the new investment is proving it’s worth.

This advocate for the new technology should focus on the Key Performance Indicators (KPIs) that they are familiar with in order to assess the impact that the enterprise apps are having.

Tying this in with an understanding of what is truly important for the organization at this moment in time is what can make the difference between a successful and unsuccessful new technology implementation.

Where can these advocates or leaders come from?

The beauty of it is that these advocates and leaders can come from anywhere within the organization, for example, they could be from programme manager roles where they will help the business find pathways to building success.

David noted that budget control is not always necessary but these advocates should have the power to lay out how things are going to pan out during the introduction of the new technology.

What are the first steps to take after finding an advocate and creating a vision?

Next up according to David is build a solid business case in order to drive higher levels of appreciation within the organization for what you’re doing.

This is also the point where you might find it beneficial to consider a center of excellence for your organization. This group of individuals will focus on matters related to the implementation of new technology, and become a hub for innovation.

Who makes up a Mobile Center of Excellence (MCoE)?

It’s usually most beneficial for the center of excellence to include a variety of individuals from within the organization:

  • Practitioners who are hands on with the product
  • Sponsors or advocates capable of explaining to others the benefits
  • Others have an interest in the product

The whole purpose of the center of excellence is to help other people adopt the new solution and learn from previous experiences.

What’s the difference between adoption and scaling?

In it’s most simplistic form, this relates to capacity, according to David. In order to scale a product across an organization you need to have the resources available, or it won’t be possible. In essence, scaling relates to the allocation of resources.

Gaining adoption relates to how you start to use new technology and process by which you’re going to introduce it.

It’s possible that if there is an initial surge of high adoption of new technology that the required resources to scale the product won’t exist. This will inevitably stall the scaling process and quite often results in the new technology being discarded.

How does integration relate to adoption and scale?

When integrating new technology, it will depend on the size of your company as to how you’ll go about the process. For example, in large enterprises, you’ll find that software like Salesforce will integrate with a huge amount of tools, but it’s often not very intuitive and struggle to meet your needs exactly.

If you don’t integrate existing software with the new technology you’ll end up devoting greater human resources to maintaining it and making regular adjustments.

By choosing integrations you’ll have up-to-date, relevant data straight from the original source. What’s more, you won’t have to teach new things to people who are already working with the technology that you’re trying to integrate.

What should organizations measure to track the performance of enterprise mobile apps?

You have to figure out what it is you exactly want to know and what you want to monitor. There will be little benefit in asking data analysts for general analysis like “find me something interesting from the data we just gathered.”

In essence, you’re considering “what question are trying to answer?” – this allows you to start broad and then become more specific with your questions.

A prime example is an internal event app. You might want to measure the response rate of feedback, how long users spent on each app screen, how many users viewed the event app before or after the event was held, and much more.

The only downside to the analysis of data from enterprise mobile apps is that you may occasionally get swamped and overwhelmed with the quantity.

What steps are key when using enterprise mobile apps in business?

  1. Advocacy
  2. Vision creation
  3. Adoption
  4. Measure performance
  5. Scale
  6. Integration
  7. Increased data
  8. Increased adoption

… and repeat

As David pointed out, “you’re only as successful as your last win”. You can get in touch with him through LinkedIn.