5 App Ideas for Sales and Business Development: How to Give Your Team a Mobile Advantage
In 2016, research carried out by Adobe showed that enterprise mobile apps are driving competitive advantage, with 61% of respondents believing that without mobile apps, they would be at competitive disadvantage. And even though some people would associate mobile apps with marketing initiatives, the truth is there’s probably more to be gained in internal efficiencies.
In this article we’ll focus on Business Development teams and how they can become better empowered to drive sales and start new conversations by using mobile apps. We’ll also give you 5 specific, proven examples of apps that make organizations more competitive and effective, without a lot of effort having to go in to their creation.
Why should you use a sales app as part of your mobile strategy?
Many companies are already embracing customer-facing apps, but there are ways that apps can be used internally to an even larger impact. If your company wants to be perceived as technologically savvy, consider embracing sales app ideas to strengthen your current mobile strategy. Make a sales app part of your strategy to:
- Ensure your BD team has everything they need to start new conversations, no matter where they are.
- Boost your team’s knowledge of your product and services – this is particularly important in large firms and companies with segmented services.
- Cross sell – if you’re in B2B, chances are you have an army of people who are unaware of what other departments, sectors or practices are doing. With an app, everything’s available at a glance in one place and cross selling becomes a lot easier.
- Differentiate yourself – if you need to show to clients how innovative you are, apps are the right channel.
What are the key benefits of a sales app?
The benefits of an enterprise sales app are plentiful. As we mentioned, the benefits of sales apps with internal use cases can actually be greater than consumer-facing sales apps. In summary, the key benefits of introducing an app to support your sales process will be:
Quick access to information
A sales app is a great way to keep and present all kinds of information to clients in one place no matter where you are. You can also rely on the information being up-to-date (no more searching for PDFs on the shared drive!)
With an app you can also collect precious information about your users by using analytics software, helping you to optimize the app and your services.
Easier to understand and explore products
Mobile devices can be easily used to display information and to make content interactive. During meetings, prospects can tap around on the app to explore the relevant products and services.
Apps enable the inclusion of a variety of media which can help make the product more attractive and engaging.
Increased productivity of the sales team
Using a sales app increases productivity by allowing users to access and submit information in an easy and fast way.
Sales apps enable teams to share information, speeding up support and collaboration. Business Development Executives can likewise deliver support to clients quicker via the app.
Decrease the chance of double-handling information
With a sales app, you can also instantly submit lead generation data collected from potential customers. This eliminates the need to keep it in a spreadsheet and then transfer to a database. This can save huge amounts of time, as well as reducing the risk of human error.
How to build a business case for your sales app ideas
Mobile adoption across the enterprise is still on the rise
Last year, 60% of the world’s population were expected to be using a mobile phone; that’s around 4.3 billion people. What’s more, an additional study revealed that global app store downloads are predicted to grow from 111.2 billion in 2015 to 284.3 billion in 2020.
What does this mean for your business?
The smartphone-savvy consumers these reports talk about are actually the people who staff your business. 42.5% of the global workforce, that’s 1.87 billion people, are expected to be mobile workers by 2022 – rising from 38.8% in 2016.
Sales teams are the usually the people on the frontline, which usually means being on-the-go during working hours. Enterprise sales app can ensure they’re always up-to-speed, ready to sell efficiently when needed.
5 sales and BD app ideas that could support your mobile app strategy
Consider the following sales app ideas if you’re seeking to strengthen your enterprise mobile app strategy. Each serve a specific purpose, so you may find that your organization could benefit from multiple apps.
1. Pitching/proposal app
Pitches can be a competitive environment, particularly within professional services (we’re looking at you, law firms and management consultancies). If your competitors are creating flashy presentations and glossy books, you might want to consider a pitching app.
Pitching apps are growing in popularity as they provide a truly interactive experience. The prospective buyer or client can navigate at their convenience. Analytical features to help presenter identify what the prospect is looking at or most interested in.
You can share your knowledge by integrating an RSS feed of news and events related to the potential customer. Try adding a custom list of other topics they might be interested in, accompanied with links to the website.
We’ve also seen other great features such as note-taking, contact us, or Q&A, and a list of key contacts. Other options to consider can be video case studies, interactive diagrams, and supporting documents.
2. Cross-selling app
These apps are an incredibly powerful tool for increasing sales, particularly within the legal industry. For example, try providing legal partners with at-a-glance information of the law firm’s products and services. It helps them prepare ahead of meetings, even impromptu ones, and answer questions about areas they don’t directly work in.
Revenue increase is certainly not the only benefit of using a cross-selling app. Features used within the app could be:
- Expanding sections/accordion: help people find what they’re looking for at a glance
- Form: Pre-filled out to help people get in touch with others to enable sales
- RSS feed: loads latest sector/practice/country news based on RSS feed of website
- Directory: used in the “Hot Topic” section, easy to search and filter
- PDF reader: used if any pages wanted to attach a brochure
Also, don’t forget about partner support apps which are literally, a sales support app for partners on a law firm. The purpose of a partner support app can vary from firm to firm. Generally, they’ll exist to assist people in explaining how the law firm could help a client.
3. Lead capture app / Interest capture app
Capturing leads is a challenging but essential part of the sales process. However, relying on keeping business cards somewhere safe can be difficult. It’s also inevitable that you may forget who a particular business card belongs too.
A form feature can help sales teams log lead details directly into an app. This means that they can enter the information while they are talking to the lead, not afterwards. Furthermore, the data will be automatically added to a central database.
4. BD training app
Training is a part of the on-boarding process that is ideally adaptable to the mobile app format. There are wide variety of regulations and products that Business Development Executives often need to become familiar with. This makes training particularly essential.
Apps can significantly help by making the learning process much more efficient and engaging. A more engaging learning process means that sales teams will be encouraged to increase their knowledge. In turn, this should result in increased performance when put into practice.
Training apps allow users to complete training in their own time. They can also use their own devices, eliminating the need to set up after-hours sessions.
By including training materials in an app you can make learning more interactive and conducive. For example, you could include media such as video, embedded documents and interactive charts that users can directly engage with.
5. Reporting app
Apps can also have a huge impact on the way sales teams generate and deliver reports in two ways:
Automatic report generation
Reporting apps can allow the relevant people to input data directly in the app using a form feature. This data can be transmitted directly into the sales database or CRM system to automatically generate reports.
This is particularly useful for business development executives who are working away from the office. Also, they can submit relevant data directly into the app.
As sales team members are often under pressure to demonstrate that they are achieving their targets. Delivering reports that visually show data in stunning formats is more engaging for management than traditional reports.
Sales teams can do this by including a variety of media in reports. This includes
- Embedded documents
- Interactive charts
Scrolling, swiping and tapping on the desired sections within the report all increases reader engagement. Plus, the report’s home screen could include a basic overview of each section of the report.
Want to know more about how sales app could support your mobile strategy?
“Woah, woah, those are a lot of ideas – but how can I build any or all these apps?” – you’re probably asking yourself. “Wouldn’t that be too expensive and time consuming?” We’re glad you asked…
With Fliplet, all you need is one platform; Fliplet Studio. All these apps are available as templates and ready for you to deploy in just days. No code, no IT, just your BD information, brochures and anything else you might need. Check out our sales app gallery for more information.