Apps in the workplace: A passing trend, or here to stay?

The current status of apps

There are over 2 million apps in the world, ready to download at the touch of a button.

Almost every phone in the last decade can accommodate apps. Smartphones are the largest and fastest selling devices. Their reach is spearheaded by giants like Samsung and Apple. The latter reached a milestone when it celebrated the sale of its billionth iPhone in July 2016.

People interact with apps wherever they are. From navigation apps to highly popular games, there is clearly an app for everyone.  Whether you offer a product or services, customers now expect to access them on their phone. At least for now, apps are completely inescapable.

Do apps deserve all this hype? Are we witnessing the largest passing fad in recent history?

Apps:  A passing trend?

Theories over the future of apps are rife. Some believe we are headed to an era of seamless connectivity where app developers won’t design for desktop and mobile any more. Instead, we will have a single experience across all internet platforms. It might be hard to picture, but it is possible.

Others argue that browsers are the future of the technological world. Whatsapp web, Facebook desktop and Slack make apps a secondary source of access. As Blackberry Messenger faded into disuse, it is entirely possibly current popular apps will follow suit.

Some predictors, such as Larry Alton from Semrush, are more optimistic about the future of apps. There are those who even believe apps will be the death of traditional websites. As apps continue to become more interactive, better assistants and easier to personally create, they will have so many advantages over traditional websites. Thus, websites will slowly and quietly become obsolete.

It is likely apps will have a less dramatic future. Our research, however, finds that there are some advantages too impressive to give apps a shelf life. Are we looking at something truly long-lasting and revolutionary? Potentially so.

Business value in apps

Increasing revenue

Without business value, there is little motivation towards apps. Our research shows that apps improve productivity, reduces costs and ultimately streamlines business processes.

The Harvard Business Review found that, on average, companies experienced a 40% increase in productivity after adopting mobile apps. Employees overall tend to be 21% ‘appier’ than those without technology in the workplace.

Unlike mobile sites, apps are easier to load and optimize complex data in an efficient manner. Updates in particular can be sent to individual devices immediately and allow simple notifications to be implemented.

Apps create revenue through geo-targeted notifications and advertising which allow for additional sales opportunities. Once consumers download your app, you have a direct, personalised channel to feed them information. Customers can experience an aesthetically impressive app 24/7, giving mobile websites a run for their money.

With 86% of consumers open to communication from brands through their phones, can we afford not to take advantage?

The power of mobile

Some companies fear their resources would be wasted on something that may be a passing trend. Mobile technology on the whole however, is far more ingrained into our daily lives than previously thought.

Forrester’s 2017 report on mobile technology in commerce and services found that, in the US alone, 52 hours are spent per month on mobile apps and 38 hours on the mobile web. It is predicted that smartphone users will increase by 52% in the next 5 years. It seems the consumer is expected to fall more in love with mobile technology in the future.

If this wasn’t staggering enough, in 2017 alone, US companies will spend $130bn on engineering platforms for mobile engagement and drive $1.3tn of the IT economy with engagement systems. This kind of economical shift proves that many businesses believe mobile technology and therefore apps, are here to stay.

Would you like to know more about mobility? Fliplet inspires and educates the business world on the benefits of mobile every day. If you would like to know how to incorporate mobile technology into your business, check out our blog.

Competitive advantages  

There are large companies, even those that don’t deal directly with tech or publishing, who are already reaping benefits from multiple apps. Think Deloitte, Marriott, Aon, Accenture and countless others. These companies are becoming innovative leaders in the technological world.

In the legal sector, it is no coincidence that top law firms creating apps had high rankings on the Financial Times most innovative lawyers in technology list in 2017. Fliplet alone works with over 20 law firms building multiple apps.

Eversheds Sutherland, DLA Piper and Baker Mckenzie are just a few firms with FT innovative commendations and highly popular apps.

If you’re on the fence about app implementation, there is one key question you should be seeking to answer: Can your company afford to be behind with mobile?

Do the advantages stop after mobile app creation?

Let’s say your company has built their own mobile apps and the success has been immense: adoption has been high, the media has picked up on your innovation, awards have been won. Is this the end of the firm-app success story? We think not.

Top law firms in particular, have an average of 6.4 apps ranging from event apps to internal communications or even HR and training apps. Companies are replacing boring graduate training sessions with interactive app activities. They are streamlining marketing and sales processes through internal apps that can take minutes to build.

Slowly, apps are replacing a multitude of different services. Creating one app is just the beginning. If you would like to see how law firms have made different apps successful, click here.

How do you start building apps?

Wanting to adopt apps is one thing, actually knowing how is quite another. Preconceptions suggest one needs to be tech savvy and rich in resources. Fear not! These notions are definitely not true.

Whether you need training apps, event apps or internal comms apps (we have many more!), Fliplet can help you build them in as little as 15 minutes. There is absolutely no coding required!

Do you think apps are here to stay? We would love to know! Tweet us at @Flipletapps using the hashtag #AdoptingApps.

If you would like a free demo of our app building services, click on the button below now!

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