7 Predictions for Mobile Trends in 2018
So far, 2017 is proving to be an impressive year for mobile app technology.
The number of apps on the app store and android are over 2 million each! Fliplet has also experienced a rise in large, international companies expressing a desire to build multiple apps across various platforms.
In such a fast moving industry, it is imperative we stay on top of the latest inclinations in mobile. Fliplet has isolated the top 7 predicted trends to look out for in 2018.
1. Augmented Reality (AR) / Virtual Reality (VR)
Since Pokemon Go took the world by storm, VR/AR has become the latest technological trend. From virtual tours to customer service bots, industry leaders are exploring these new possibilities at an impressive rate.
The predicted stats for Virtual Reality and Augmented Reality in 2018 are staggering. Over the next year, sales will reach almost $12bn! The smartphone VR and AR sector will make up an estimated two thirds of the market value.
Apple and Google have already built frameworks into their phones which allows developers to use the phone’s AR/VR features.
2018 will bring these features to apps. The VirtualSpeech app, for example, helps you improve communication skills and public speaking training by creating virtual environments.
Just imagine your apps flooded with AR graphics and videos. Training and HR apps especially, would be far more engaging!
2. Artificial intelligence in mobile apps
59% of businesses are in the initial stages of formulating their AI strategies. Image and speech recognition are now standard features. In 2018, expect to see many of these ideas added to apps. With a potential to improve security, internal communications apps will be more secure than ever.
Large companies are already leading the way. Google’s Pixel 2 smartphones released October 2017 have AI enablement in their design. Apple’s iPhone X similarly uses AI in the company’s latest A11 chips. The phone includes facial recognition to sign-in to your phone and pay via mobile. iPhone X also has a dual camera for portrait photos and is set to be Apple’s platform for AI in 2018.
3. Mobile and website collision
As mobile increases in popularity, websites will have to improve their consistency with mobile. Simultaneously, mobile apps will need to translate onto tablets and desktop more efficiently.
Google’s research into the mobile/desktop relationship found that when a question or need arises, 96% of people turn to their smartphones. When looking for a non-immediate answer, 68% first use mobile.
For 2018, a major goal should be to make sure your website is synonymous with mobile.
Companies are also including desktop features within their mobile technology. Samsung’s DeX and Galaxy’s Linux are not ready for public consumption just yet, but the rationale is to get more people using their phones as desktops. As tablets are already incorporating split screen features, 2018 may be the year tablets and desktops finally merge…
4. Extended web presence
Linking to mobile and website collision, it is predicted that companies creating mobile apps will start focussing on their web versions. Expanding your approach to incorporate cross-device technology can be more relevant and penetrating according to Konstant Infosolutions.
Progressive Web Apps (PWA) is a website that performs and looks like a mobile app which means it can send notifications, work offline, access device hardware and much more!
Alibaba, Forbes, Lancôme and Twitter are just a few of the top companies using PWA to increase the number of users and conversion rates. Twitter’s PWA Lite has decreased their bounce rate by 20%!
At Fliplet, we have strategically designed our platform to cater for this. Fliplet apps can be downloaded to mobile devices but can equally be used on desktops by visiting a specified URL. To find out more about building apps across mobile, tablet and web, Check out Fliplet’s software here.
5. Voice activation
Amazon’s Alexa and Echo gadgets have become increasingly popular over the past year. Forecasters believe that this is just the beginning for voice technology. Will systems start talking to each other? Will devices anticipate our needs? Companies are certainly working on it.
From Dominos’ voice activated pizza order app to Paypal’s voice-authorized payment transactions, expect to be speaking much more.
Technology titans will also continue the battle of the voice assistants. Smart speakers and no-interface gadgets are set to become widespread. Amazon’s Alexa, Google Home and other products like the Home Pod are signaling a new era for companies, using voice to interact with customers (CMO).
GIFs, short videos and scrolled animation triggers have swept across the digital world. If your website isn’t moving, it should be.
Animated objects in apps and websites began in 2016 and became a trend in 2017. In 2018, animation will spread to icons in order to engage viewer’s attention. KrishaWeb highlights the improvements in HTML5, jQuery and CSS are making animations more dynamic.
2018 will usher in a new era of subtle animation. THEEDESIGN predicts scroll-triggered animations and animated logos will be regularly implemented in order to display more content.
7. Cyber security
As the number of apps sits comfortably in the billions, app security will be a top issue in 2018. According to Gartner, 75% of mobile apps cannot pass the more basic security tests. Can yours?
Apps with built-in security features will dominate the industry. As cyber threats are evolving – so are the solutions. The earlier you can incorporate security considerations during your app building, the better!
Make sure to investigate the most important security fears. Whether you are concerned about your data being leaked or you want strong binary protection, Fliplet urges you to research the safest app building software.
We recognize that safety is a top priority when launching new apps. All of Fliplet’s apps already have ISO27001 and HIPAA compliance available as well as 2-Factor authentication. All data stored on Fliplet is encrypted to avoid any unwanted access to sensitive information. To find out more about Fliplet’s security features, click here.
What can we learn from these trends?
Last year, we predicted new ways of navigation, long screens and micro-interactions. These features have now become second-nature to many of our clients. The technology industry moves so fast, innovative companies better watch out!
We’d love to hear what you think the key trends will be in 2018 in relation to enterprise mobile apps. What are you top 3 predictions? Let us know below, or get in touch via any of our social channels.
If you’re interested to find out some of the key statistics on enterprise mobile apps, download our 2017 report here. Check back early next year for our 2018 version!
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