6 Visual ways to increase downloads and promote your apps
Your content has only seconds to intrigue your audience.
Online scrolling is now faster than ever before which is why visualisation is now dominating the digital marketplace. If you don’t have charts, images, videos or other visual representations online, there’s a good chance your target audience is not absorbing your content.
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
- According to a study by Cisco, mobile video viewing is responsible for 55% of mobile traffic and is set to increase to 75% by 2020.
- 60.8% of marketers in 2017 said it was absolutely necessary to have visual content in their marketing strategy.
It may seem overwhelming, but there are plenty of efficient ways to go visual. We have brainstormed 6 visual ideas that have made our apps skyrocket to success.
1. Teaser videos
Teaser videos are a great to way to show off your service/product and leave your audience wanting more. Apps are particularly visual, therefore, our ability to show off our brand new templates helps clients fall in love with Fliplet.
These short clips can be launched anywhere. From traditional websites like Youtube or your company homepage to more niche areas like email campaigns or embedded into social media posts. Studies have found that using the word, ‘video,’ in your subject line increases open rates by 20% and click-through rates by 65%.
There are many do’s and dont’s with this method. For example, videos are more engaging if they are under 5 minutes especially when viewers are accessing them on their phones.
Here is an example of one of our teaser videos for our event app template. For more top tips, just ask!
Similar to teaser videos but even shorter, GIF’s have captured the hearts of the next generation.
In our own research, tweets gain 30% more interactions when they contain animations or GIFs. We were also able to include more information without becoming text-heavy.
This GIF quickly shows you what your apps could look like, saving your reader from a long, boring list.
Never heard of them? Microsites are smaller websites usually with only a page or two. They aim to promote something particular with little text and lots of visual elements.
Snapchat has a leading microsite that shows how their app works and the different features you could use. This is a clear example of a product that is only available in app form but still has its own website.
Fliplet’s microsite for our secret santa app consists of only one page. It highlights what the app does and where to download it. It is as simple as mince pies! Check it out here.
According to an eye tracking study, 80% of people skim content when reading online. Only 28% of this content is properly read.
A stunning screenshot could stop impatient scrollers in their tracks. Apps usually have a plethora of screenshots to choose from. Whether you are choosing screenshots for your website or for client pitches, make sure you pick the best ones.
The screenshots below advertise Fliplet’s apps. In order to give our customers a vibrant image in their minds, we display app designs visually. This helps stimulate creativity and inspiration. Feel the power of screenshots, and involve them when you can.
5. Live streaming
One of the great technological leaps that top social media sites have added is live streaming.
Facebook live videos, for example, are watched 3x as much in comparison with videos that are no longer live. Living in the moment is far more interesting. Who knew?
This might be slightly harder to incorporate on a day-to-day basis. At events however, live streaming could increase your audience and brand awareness.
When considering apps, live demonstrations are incredibly engaging and interactive. People can ask questions, point out different features and get to know your product or service. If you’re looking for a way to shake up digital marketing, build up to live demos and show off your technological capabilities.
6. Web apps
This method is slightly different to our previous suggestions. Creating a web app version of your mobile app will increase the number of viewers seeing your content.
Web apps allow people to simply type in a URL into their browser to access the app.
Forget waiting for app store approvals. Let us help you create a web version, even if it is a simpler, shorter teaser of the real app. This will help you demonstrate your apps capabilities at the touch of a button.
For short term app use cases, this idea has become immensely popular. Instead of sending out a Christmas email, we have created a secret santa app for the festive season. We realised that people were not going to download an app for such short-term use. Therefore, we created a web version.
Give it a try and see what Fliplet can do. Just type in or click on…
Finding your visual path
Coming up with innovative ideas to market your apps can be daunting. Carrying out these ideas out may seem like a huge task. At Fliplet, we offer free internal innovation sessions to help you brainstorm and implement. If you are interested, please contact us.
For more information on these visual ideas or to get to know Fliplet’s app building software, click on the button below.