How to increase client and prospect engagement with mobile apps
One of the main challenges many Marketers and Business Development professionals face is getting the relevant message in front of the right audience, at the right time. In today’s increasingly competitive market, organizations and individuals are using content marketing to differentiate their services and position themselves as leaders in the field.
In this webinar, our Commercial Director Mike Gallop explains how you can use your content to reach your target audience to drive engagement and generate leads.
This session covers:
- Key challenges faced by Marketing and Business Development professionals 2:40
- Current methods of engagement 7:35
- Market trends 11:10
- Clifford Chance – Employment law 15:56
- What makes a great client facing app 18:40
- Benefits of apps to your firm 24:35
- Case studies 26:39
- Success metrics for tracking interactions and measuring ROI 35:05
- Fliplet overview 38:50
- Q&A 41:21