Businesses increasingly use mobile technologies to support everyday processes and tasks. According to an eMarketer survey, 60% of today’s employees use apps for work purposes. And this is providing them with clear benefits – 90% of people say that apps have improved their professional behaviour.
People’s increased app usage at work is a reaction to their behaviour outside of it. Today, the average adult spends 5-6 hours a day on their mobile phone. Millennials switch between work and personal apps throughout the day.
With more millennials entering the workforce, the expectation for employers to provide work apps on mobile devices is growing. And some businesses are struggling to keep up – 59% of workers think that their company is too slow to deliver workplace apps.
In this article, we explore why apps are an exciting opportunity for businesses. We’ll also look at one enterprise that has created ten apps, boosting productivity and innovation at the company.
The need for these apps isn’t just to keep employees happy. They also offer enterprises significant competitive gains. These include:
Mobile apps improve internal communication by 47%.
Mobile apps also increase employee satisfaction by 23%. This makes employees more productive and more likely to stay with your company.
Enterprises that invest in mobile apps report an ROI of 35%
Having a presence on your customers’ mobile devices is one of the best ways to engage with them. 46% of consumers are less likely to shop around with competitors if they have your app downloaded.
Innovation managers can use Fliplet apps for almost any purpose. Here are some examples:
Go beyond simply providing colleague contact details. Highlight new joiners, promote a positive culture, and help colleagues understand your business’s challenges, grow their networks and find mentors.
Capture, manage and structure employee innovation ideas. Use this to increase innovation efforts, improve engagement and bring an innovation culture to your company.
Engage with staff or customers using surveys, live polls, quizzes, gamification, and more. This solution improves interaction, enhances communication, and provides a personalized experience to internal or external customers.
Create a range of client-facing apps. Generate long-term value by engaging, educating and communicating with customers and prospects to generate long-term value.
Manage hybrid working arrangements. Features include office check-in/out, daily information on the health and location of staff, plus audit and reporting capabilities.
Apps have transformed Mills & Reeve’s business and they can do the same for yours.
In our webinar recording, we are explaining how you can accelerate your enterprise’s innovative success today.
Curt Carlson
Founder and CEO @ Practice for Innovation
Carlson is also former President and CEO of SRI International – one of the world’s most innovative organizations. Under his leadership, SRI helped invent Siri, HDTV and the computer mouse. He also co-wrote the book Innovation: The Five Disciplines for Creating What Customers Want.