The Future of Legal Technology Report for Marketing & Business Development
Almost 40% said that competitors are more advanced in digital transformation
With marketing and business development leaders identifying growing concerns around their competitors being more customer-focused, monetizing their data better and more advanced in digital transformation, what are the challenges and opportunities for leaders in law firms going forward?
According to our report, almost half of respondents agreed that the essential solutions to improve customer engagement and retention were UX tools that enable customer-driven messaging at 48%, and customizable client solutions at 45%.
The Future of Legal Technology for Marketing & Business Development is based on surveys from leaders in mid-market law firms in the US and UK. They share alignment of business development and marketing functions, challenges for the next 12 months and solutions they see that will boost sales performance.
Download the report to understand how Marketing & Business Development leaders view the future of technology in law firms.
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3 trends driving customer engagement and growth
Emerging software drives marketing efficiency, customer retention and new business
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Executive sponsor, Legal Practice
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