Tech

Over 60% of app users revisited their apps created by technology companies

“We found out about how easy Fliplet was to use it just made sense to give it a try.”

Kristin Montag, Chief Product Officer at Cortado Mobile Solutions.

Case Study: The Tech Partnership

The Tech Partnership, previously known as e-Skills UK, is an employer-led, not for profit organization responsible for ensuring that the UK has the digital skills to compete in the global economy. The Tech Partnership wanted an app that could demonstrate to potential customers an engaging way for staff to undertake IT self-assessment tests and improve their digital skills.

“The Tech Partnership wanted an app that could demonstrate to potential customers an engaging way for staff to undertake IT self-assessment tests and improve their digital skills.”

The App

The digital literacy training app included the following features:

  • Introduction tutorial gave users a walk-through on how to use the app.
  • Gamification features such as points and badges to helped users have a sense of achievement.
  • Embedded videos available offline meaning that even if users did not have a perfect internet connection they were still able to use the app.
  • Dynamic results screen that produced charts to track the user’s performance.
  • Inline help and feedback so users could self-assist if they had a problem or were confused.
  • In-built usage tracking to help understand user behavior and provide the basis for future improvements and new features.
  • The team at The Tech Partnership also benefitted from the following aspects of the Fliplet platform:

  • No need for technical skills. The app’s clean design meant that it would be easy for anyone in the company to update and manage content.
  • Instant app updates. The team were easily able to correct typos or add new content whenever required and publish edits immediately to their app.
  • Ongoing maintenance from the Fliplet team which means that app continued to function optimally through any operating system changes or other updates from device providers.

The Result

The app saw high engagement from its users. 60% of users accessed the app multiple times and there was an average of 7.29 screens viewed per visit demonstrating a high degree of interest with the content. The team also gathered a lot of feedback from users via the app enabling them to plan content for the next version.

“60% of users accessed the app multiple times and there was an average of 7.29 screens viewed per visit demonstrating a high degree of interest with the content.”

Case Study: Cortado

Cortado Mobile Solutions is an international enterprise mobility and mobile printing solutions provider, recently restructured into a subsidiary of Cortado AG that has over 220 employees and is located in six countries.

With a growing range of products, the product management team were excited by the idea of creating a support app for their sales team to give them easy access to all the information they needed in one place.

“Originally our sales people had to use a collection of documents or PDFs to get the information they needed or search through our knowledge base to find answers to their questions”, explains Kristin Montag, Chief Product Officer at Cortado Mobile Solutions. “We hadn’t really considered using an app but when we found out about how easy Fliplet was to use it just made sense to give it a try.

“We found out about how easy Fliplet was to use it just made sense to give it a try.”

Kristin Montag, Chief Product Officer at Cortado Mobile Solutions.

The App

The initial app was created in less than a week and was designed to act as a centralized point of product information for the sales team including technical overviews and answering frequently asked questions.

The team at Cortado benefitted from the following features of the Fliplet platform:

  • No need for technical skills. After an initial 15-minute training session the team now create, edit and share their own apps with no reliance on internal or external development resource.
  • Speed of app development. The initial app took around 5 hours to create and was then ready to share internally.
  • Instant app updates. The product management team can now ensure that their sales people always have access to the latest up-to-date product information.
  • Apps available on Android and Apple smartphones and tablets. The flexibility of the app and its availability on different formats and devices means that the sales team can choose how to access it.
  • Integration with existing mobile security systems. It was important to the team at Cortado to control who had access to the app. They used their own enterprise mobility product Cortado Corporate Server to secure the app and ensure content and access was limited to their sales and management teams.

The Result

The app is now installed on over 50 devices and used by between 15 to 20 people on a regular basis. The product management team at Cortado can push updates to their apps anytime via Fliplet’s online web studio and can confidently share sensitive information as the app is secured by Cortado Corporate Server.

“The sales team love the app we built with Fliplet. It means they have centralized access to the information they need when and where they want it without having to search,” said Kristin. “They can use it on their way to work or meetings and they know that the information they are getting is up-to-date.”

“They can use it on their way to work or meetings and they know that the information they are getting is up-to-date.”

Kristin Montag, Chief Product Officer at Cortado Mobile Solutions.