Case study

Launching a custom retreat app in under 30 days

Delivered the retreat app on a tight timeline

Under 30 days

Event-ready launch

The first successful launch led to more internal demand

5 more apps

Internal tools expanded

Attendees relied on the app throughout the retreat

Trusted resource

Event information hub

The firm's internal development team considered building the app in house, but the retreat was only a month away and the team did not want to divert valuable engineering time to a one-off event build. Since Fliplet was already being evaluated for other use cases, it became the natural choice for delivering the first app quickly under real deadline pressure.

AM Law 200 Firm retreat app hero image

Challenge

Replacing limited third-party event software under intense time pressure

The Manager, UI/UX Development, and the team were already using a third-party conference software. It had the basics in place, but it lacked some key features and they couldn’t customize it.

With a full-scale development team in house, they looked at creating their own app, but decided that not only would that take longer than the time available before their next conference, a European retreat happening in one month, but that this was development time and resources they didn’t want to spend.

Solution

Using Fliplet to build a tailored retreat app that attendees could rely on

Since the firm was already considering Fliplet for other needs within the firm, it became the natural choice. The app for their retreat was the first app they created with Fliplet, under quite severe time pressures because the flights were booked and the event was fast approaching.

It meant that Fliplet’s tried and tested onboarding and training had to flex somewhat to accommodate both the tight deadline and the needs of the team.

With the new conference app built with Fliplet, the firm was able to add a number of key features, including allowing delegates to upload photos from the retreat and from social events during the conference, which could be approved internally before publishing. This was a feature they’d always wanted to add, but it wasn’t possible in their previous app.

With this being the first conference after a long period of remote working, there were staff at this retreat who were new to the company and had never met anyone on their team in person. The directory feature in the app made it simple for them to know who to call if they needed help and guidance, and also made networking much easier for all of the attendees.

The app essentially acted as the go-to resource at the retreat. If people weren’t sure of that day’s schedule or weren’t sure where they were meant to be at any given time, they could go to the app.

Results

Turning one successful retreat launch into wider app momentum across the firm

Ultimately, the app was widely used and praised, and this set the stage for the company to go on to create additional apps.

The feedback has been phenomenal. They love the ease of use, they love the way the content is laid out. It became THE trusted resource throughout the conference.

Future plans

Expanding from the retreat app into a broader portfolio of internal tools

Alongside the conference app, the team has built five other working apps, including a directory app, a return to work app with hotelling, and an onboarding app for new recruits. There are more apps in the pipeline.

Fliplet has 100% helped us to deliver solutions quicker. The conference app worked so well that it has literally opened the floodgates internally. We’re full speed ahead - we just keep building apps!