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DYKEMA CASE STUDY

Business Growth Through Innovation: Dykema’s App Journey

Discover how Dykema transformed attorney collaboration and business development during a critical shift to remote work. Learn how they enhanced engagement across their 400-attorney full-service law firm with innovative app solutions.

Industry: Legal Services

Founded: 1926

Number of Attorneys: 400

Headquarters: Detroit, Michigan

Offices: 14 locations

Key Practice Areas: Automotive law, banking and consumer financial services, litigation, real estate, and more.

Website: dykema.com

In the video, you can expect to find out:

  • Intro – 00:00
  • Why did you decide to use Fliplet? – 00:49
  • What did you do when you started using Fliplet? – 1:20
  • Tell us about your first app – 2:40
  • What happened next? – 4:21
  • Tell us more about the Business Builder app? – 5:31
  • Does it require a lot of effort to add content to the app? – 6:22
  • What do your attorneys think of the app? – 8:01
  • What results have you seen from the Business Builder app? – 8:40
  • How do you keep your users regularly engaging with the app? – 10:00
  • What testing did you do before publishing the app? – 10:40
  • How do you produce some of the content for the app? – 12:20
  • How did you deploy the app? – 13:26
  • What advice would you give to other publishing apps? – 14:13
  • Any final advice for app publishers? – 15:17
  • What are your future plans? – 16:14

"And then I learned about Fliplet. It was a really easy way to come up with specific-use solutions without a large infrastructure investment or a lot of IT time."

Linda Moss

Chief Business Development and Marketing Officer - Dykema

Key takeways from Dykema

Attorney Engagement Icon

High Attorney Engagement

81% usage: Most attorneys actively use the Business Builder app.

22,000+ interactions: Indicates sustained engagement.

1,200 interactions/month: Reflects regular use and value.

Effective Content Strategy

Weekly updates: Adds 2-3 fresh content pieces consistently.

Tuesday push notifications: Boosts engagement mid-week.

3,600 screen views: Average of 200 per month shows active interest.

Industry Recognition Icon

Recognition, Adoption, Expansion

Award-winning: Received a Legal Marketing Award.

Senior partner adoption: Top users include senior attorneys.

Future plans: Developing client-facing apps next.

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