DYKEMA CASE STUDY
Business Growth Through Innovation: Dykema’s App Journey
Discover how Dykema transformed attorney collaboration and business development during a critical shift to remote work. Learn how they enhanced engagement across their 400-attorney full-service law firm with innovative app solutions.
Industry: Legal Services
Founded: 1926
Number of Attorneys: 400
Headquarters: Detroit, Michigan
Offices: 14 locations
Key Practice Areas: Automotive law, banking and consumer financial services, litigation, real estate, and more.
Website: dykema.com
In the video, you can expect to find out:
- Intro – 00:00
- Why did you decide to use Fliplet? – 00:49
- What did you do when you started using Fliplet? – 1:20
- Tell us about your first app – 2:40
- What happened next? – 4:21
- Tell us more about the Business Builder app? – 5:31
- Does it require a lot of effort to add content to the app? – 6:22
- What do your attorneys think of the app? – 8:01
- What results have you seen from the Business Builder app? – 8:40
- How do you keep your users regularly engaging with the app? – 10:00
- What testing did you do before publishing the app? – 10:40
- How do you produce some of the content for the app? – 12:20
- How did you deploy the app? – 13:26
- What advice would you give to other publishing apps? – 14:13
- Any final advice for app publishers? – 15:17
- What are your future plans? – 16:14
"And then I learned about Fliplet. It was a really easy way to come up with specific-use solutions without a large infrastructure investment or a lot of IT time."
Linda Moss
Key takeways from Dykema
High Attorney Engagement
81% usage: Most attorneys actively use the Business Builder app.
22,000+ interactions: Indicates sustained engagement.
1,200 interactions/month: Reflects regular use and value.
Effective Content Strategy
Weekly updates: Adds 2-3 fresh content pieces consistently.
Tuesday push notifications: Boosts engagement mid-week.
3,600 screen views: Average of 200 per month shows active interest.
Recognition, Adoption, Expansion
Award-winning: Received a Legal Marketing Award.
Senior partner adoption: Top users include senior attorneys.
Future plans: Developing client-facing apps next.