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MyGoodbyes Case Study

Building an app and a business from the ground up with Fliplet

Dive into the story of James Barrett, a founder with a vision to revolutionise end-of-life planning. Learn how he used Fliplet to turn his vision into reality with a mobile app and how he monetized this app to turn his idea into a business.

Starting MyGoodbyes was a transformative experience. It taught me the importance of simple, accessible tools in addressing profound life events. Our app doesn't just prepare you for the end—it enriches your understanding of life's final stages.

James Barrett

CEO & Founder - MyGoodbyes

Starting MyGoodbyes was a transformative experience. It taught me the importance of simple, accessible tools in addressing profound life events. Our app doesn't just prepare you for the end—it enriches your understanding of life's final stages.

James Barrett

CEO & Founder - MyGoodbyes

Watch the video to hear from James Barrett, founder of MyGoodbyes, as he narrates the inspiration and development of an innovative app aimed at simplifying end-of-life planning. In this video, James details his transition from personal loss during a lockdown to creating an accessible tool that assists users in managing sensitive life events. Learn how MyGoodbyes leverages educational tools and AI, making it easier for users to engage with and update their end-of-life plans. James highlights the intuitive use of the Fliplet platform, which helped transform his vision into reality without needing advanced technical skills. This insightful video is essential for those interested in technology’s role in healthcare and personalized app development.

Challenge

James needed an easy way to build a prototype (MVP) of his app and test his idea in the market, but when he searched for a full-time dev team he was surprised by the costs he needed to pay and maintain his app. The app required complex features and the challenge of finding solutions felt more and more daunting.

    Solution

    Through strategic integration of Fliplet's educational tools, My Goodbyes transformed end-of-life planning from a scary task into a manageable journey. Due to his previous experience using Fliplet at his corporate role, James was able to quickly put different Fliplet components together into a versatile app that:

    • Educates users around the end-of-life
    • Generates an end-of-life-plan based on user’s input
    • Tracks user activity and provides insights and improvements
    • Easy to use for users of any background or age group.

    Results

    MyGoodbyes quickly gained traction, resonating with both individual consumers and corporate clients - looking to improve employee wellbeing. The app offers a tiered experience—starting with 'the party', advancing through 'comprehensive planning', and culminating in 'the pilot'. This structure not only engages users but also fosters meaningful discussions about their end-of-life wishes.

    Thanks to Fliplet's support, MyGoodbyes boasts:

    • Enhanced Accessibility: The mobile-friendly design allows users to engage with the planning process anytime, anywhere.
    • Customization and Control: Offering white-labeled versions to corporate clients, the app empowers organizations to prioritize employee well-being without needing extensive coding knowledge.
    • Continuous Innovation: Ongoing updates ensure that MyGoodbyes remains at the forefront of end-of-life planning technology.

    In the video, you can expect to find out:

    • Intro 00:00
    • Why did you start MyGoodbyes 00:51
    • Why did you decide to use an app? 1:38
    • Why did you decide to use Fliplet? 2:23
    • Did you look into other solutions? 3:04
    • What are the key features you have been using the most? 3:49
    • What did you like most about Fliplet? 4:50
    • How did you work with Fliplet to build your app? 5:56
    • What would you say to people trying to build an app? 8:04
    • Tell us more about the MyGoodbyes app 9:10
    • How have you been optimizing the MyGoodbyes app so far? 10:26
    • What are your future plans for the app? 11:21
    • What is the main lesson you have learned? 12:24
    • What are your  future app plans? 13:34
    • How can people find out more about you and the app? 14:18

    About MyGoodbyes

    MyGoodbyes is an innovative platform that transforms the way people approach end-of-life planning. From its app, MyGoodbyes provides tools and resources to facilitate discussions and planning for life's final stages, making these conversations accessible and empowering. The platform combines educational materials and expert insights to encourage thoughtful, informed preparations, aiming to help individuals handle life's inevitable transitions with dignity. For more information on MyGoodbyes, head to https://mygoodbyes.co.uk/

    About MyGoodbyes

    MyGoodbyes is an innovative platform that transforms the way people approach end-of-life planning. From its app, MyGoodbyes provides tools and resources to facilitate discussions and planning for life's final stages, making these conversations accessible and empowering. The platform combines educational materials and expert insights to encourage thoughtful, informed preparations, aiming to help individuals handle life's inevitable transitions with dignity. For more information on MyGoodbyes, head to https://mygoodbyes.co.uk/

    About MyGoodbyes

    MyGoodbyes is an innovative platform that transforms the way people approach end-of-life planning. From its app, MyGoodbyes provides tools and resources to facilitate discussions and planning for life's final stages, making these conversations accessible and empowering. The platform combines educational materials and expert insights to encourage thoughtful, informed preparations, aiming to help individuals handle life's inevitable transitions with dignity. For more information on MyGoodbyes, head to https://mygoodbyes.co.uk/

    Creating your app has never been easier.