Building a digital literacy app that kept users engaged beyond one session

The organization wanted an app that could demonstrate to potential customers an engaging way for staff to undertake IT self-assessment tests and improve their digital skills.

The digital literacy training app included the following features:

• Introduction tutorial gave users a walk-through on how to use the app.
• Gamification features such as points and badges to helped users have a sense of achievement.
• Embedded videos available offline meaning that even if users did not have a perfect internet connection they were still able to use the app.
• Dynamic results screen that produced charts to track the user’s performance.
• Inline help and feedback so users could self-assist if they had a problem or were confused.
• In-built usage tracking to help understand user behavior and provide the basis for future improvements and new features.

The team also benefited from the following aspects of the Fliplet platform:

• No need for technical skills. The app’s clean design meant that it would be easy for anyone in the company to update and manage content.
• Instant app updates. The team were easily able to correct typos or add new content whenever required and publish edits immediately to their app.
• Ongoing maintenance from the Fliplet team which means that the app continued to function optimally through any operating system changes or other updates from device providers.

The app saw high engagement from its users. 60% of users accessed the app multiple times and there was an average of 7.29 screens viewed per visit, demonstrating a high degree of interest with the content. The team also gathered a lot of feedback from users via the app, enabling them to plan content for the next version.