One legal guide became a wider app portfolio
15 apps
13 internal tools included
Challenge
Finding a sustainable way to meet growing demand for mobile legal guidance
Many of Bird & Bird clients work in the technology industry and had suggested to partners that the future of legal is in mobile. Because of that, the Digital Marketing team received an influx of requests for mobile apps from clients and partners eager to take advantage of mobile opportunities.
After trialling different app building options, including development agencies and the Adobe Digital Publishing Suite, they became concerned that apps wouldn’t be sustainable because of the cost and time investment required.
Solution
Starting with the Digital Marketing Law Guide and building a repeatable app model
The first app Bird & Bird built with Fliplet was for content marketing and client training purposes: the Digital Marketing Law Guide, available for Android and iOS. It’s an invaluable resource for in-house lawyers to compare marketing laws across the globe so their marketing campaigns can be compliant internationally.
The app gained excellent feedback from clients and the Bird & Bird team was particularly happy that they could easily update the content in the app whenever laws changed.
Discover Bird & Bird's pioneering app, the Digital Marketing Law Guide, designed with Fliplet for Android and iOS. This tool gives in-house lawyers an invaluable resource to navigate and compare international marketing laws, ensuring global campaign compliance. Praised by clients for its utility and ease of use, the app stands out for its real-time content updates, allowing Bird & Bird to promptly adapt to legal changes and provide timely, accurate legal guidance.
Gaining compliments for its functionality and user-friendly interface, the app helps marketing teams ensure their campaigns are compliant across different countries. With the capability for rapid updates in response to legal changes, Bird & Bird reinforced its dedication to innovation and client success, establishing the app as an indispensable resource for navigating international marketing laws.
Results
Expanding from one successful legal guide into a 15-app portfolio
Ever since the first app, Bird & Bird have launched 15 apps, including the Cloud Computing Law Guide and the Digital Marketing Law Guide, as well as 13 internal apps for events, internal communications, pitching and more. All employees now have access to apps built with Fliplet and the Digital Marketing team is actively encouraging all departments to build their own apps with support from Fliplet’s Customer Success team.
- Diverse application suite: Broad range of apps enhances knowledge and efficiency.
- Internal efficiency tools: Administrative processes became more efficient.
- Universal access: All employees have inclusive access to essential digital tools.
- Empowerment through technology: Departments are empowered to innovate with guided app development.
- Support and guidance: Continuous support ensures effective and problem-free app development.
- Enhanced communication and marketing: Technology-driven initiatives boost marketing effectiveness and internal communication.
