Most attorneys actively use the Business Builder app
81% usage
Strong attorney engagement
Challenge
Creating practical business development support during remote work
As Dykema shifted to remote work, the firm needed an innovative way to provide practical business development training to its attorneys, leading to the creation of the Business Builder app.
- Traditional training became harder to deliver remotely: Conventional methods were time-consuming and unsuitable for attorneys working from home.
- Attorneys needed quick, accessible tools: Resources had to be easy to access and implement immediately.
- Business development needed to stay top of mind: Remote work made it harder to keep consistent focus on business development priorities.
Solution
Building the Business Builder app for day-to-day attorney support
Dykema developed their Business Builder app to support attorneys with:
- Success Stories: Videos sharing real client engagement experiences.
- Tip of the Week: Weekly insights to keep strategies fresh.
- Resources: One-pagers, checklists, and templates for immediate use.
Results
Driving engagement, consistency, and industry recognition
- High engagement: 81% attorney usage with over 22,000 interactions in the first year.
- Consistent growth: Regular engagement was maintained with weekly updates and push notifications.
- Industry recognition: Dykema won a Legal Marketing Award from the Legal Marketing Association Southwest Region.
“Fliplet’s analytics tools are wonderful. We use them several times a week. We’re always paying attention to how people are using the app and what they’re engaging with.”
