Event publishing became faster
10-15 minutes
Down from 30-40
Challenge
Replacing an outdated event app that was awkward to use and hard to update
This law firm already had an event app, which they were using to organize and promote events for their clients - both online and in-person. While their existing app had the basic elements they needed, it was awkward to use and wasn’t visually appealing. They also weren’t able to make changes to the design or layout. If they needed to adjust anything in the app, they had to go through the app company. Even adding a new event was time-consuming.
Given the problems with their existing app, the events team was keen to find a different solution that would be simple and straightforward for them to use and easy to update in-house. They wanted to find an app that worked out of the box but could also be customized to fit with their branding.
Solution
Choosing a web-ready, password-protected event app the team could manage themselves
The team attended demos for four different app companies, weighing up costs versus what they needed to achieve with their events app. They were looking for two key things: the ability to have a web version of the app, plus the option to keep their events password-protected - something the other app companies they spoke to couldn’t deliver.
We didn’t want something that was ridiculously technologically advanced that we weren’t going to utilize. Fliplet was exactly what we needed right out of the box, while also being very easy for us to adapt. “None of us are ‘techie’, but we could go in and make modifications - change the layout, change the style of it and change the colors and the fonts to fit our brand.
Events Advisor
Once they decided to go with Fliplet, the team began attending weekly training sessions to get them up and running with the app. They also received help and guidance from Fliplet to get the app into the App Store. This made sure the whole process of getting the app live went smoothly.
When it came to launching the app, they simply added their next event to the new app, and then sent out a link to access the app along with the event invitation. They could then quietly shut down the old app.
Results
Publishing events faster while giving clients and partners a more modern experience
The app is a great way for our clients to access events content remotely when they’re not in the office. If they need quick details on how to join a webinar, or they want to look up what else is going on, it’s all in one modern app that we can easily keep up to date.
Events Advisor
The Fliplet app is popular with the law firms clients, and when they’ve used it for internal events, the firm’s partners have given great feedback too.
With the events team organizing several events each month, the app has helped to streamline their process and increase productivity. They’ve gone from spending up to 40 minutes inputting the details for an event, to getting an event live in the app in just 10-15 minutes.
Events can be managed in the app from start to finish. Each event has its own page in the app, with a description, agenda, date and time, real-life location or webinar link, and speakers. If a client wants to learn more, they can click on an individual speaker for more information and to view their speaker bio, plus related content is linked to the event - including slide decks and other presentation materials. Key event details and webinar recordings can remain in the app for clients to refer back to, and it’s also easy to delete events once they’re no longer needed.
- Reduced time to update and publish event information from 30-40 minutes****to 10-15 minutes.
- Improved app appearance and functionality, making it more modern and user-friendly.
- Enabled easy, in-house updates to the app, avoiding the need for external assistance.
- Increased productivity by streamlining the process of organizing several events each month.
