Replaced outdated physical materials
Paperless events
Digital conference delivery
Challenge
Replacing static conference packs with a more usable event workflow
Fox Williams needed a smarter way to manage information at major business development events. Their reliance on large paper packs – often out of date before an event even began – led to inefficiency and frustration for partners. They wanted a centralized, flexible platform that could deliver real-time updates, keep key details easily accessible on the go, support collaboration during busy schedules, and simplify post-event follow-up and reporting.
Solution
Building a branded event app that supported partners before, during, and after conferences
- A digital, always-current agenda
- Secure notes functionality to capture key takeaways
- Push notifications to update partners before, during and after events
- Built-in maps and location information for international conferences
- The ability to capture business card images for follow-up
- A fully branded interface matching firm identity
The app was first deployed for the IBA conference, then expanded for internal partner conferences and broader initiatives.
Results
Creating a more scalable process for conference delivery and follow-up
- Reduced reliance on paper: Partners could access everything digitally without bulky packs or laptops.
- Enhanced Business Development: Notes and contacts were captured in-app, speeding up follow-up activities.
- Positive adoption: Partners appreciated the simplicity, using the app during and long after events.
- Scalable Platform: The app now supports wider goals – from a firm-wide portal to planned departmental and BD apps.
Key takeaways
Proving that a focused app can become a wider internal platform
- Efficiency: Digital tools streamlined preparation, participation, and post-event work.
- Adoption: A user-friendly design encouraged partners to embrace the technology.
- Positive adoption: Partners appreciated the simplicity, using the app during and long after events.
- Flexible for Growth: The app’s adaptability allowed Fox Williams to start simple and scale up, adding features like business card capture and planning for broader firm-wide use.
What Next
Fox Williams is building a firm-wide portal to house all internal and BD apps, expanding into departmental tools for compliance, HR, and beyond – ensuring continued alignment between technology and business priorities.
