9 Essential Steps to Create a Great Enterprise App

We’ve written about the impact that enterprise mobile apps are having on business. What’s more, businesses are consistently choosing to create an enterprise app. Yet, studies show that 80% of mobile apps are don’t stay on the user’s device for more than 30 days. And that’s considered normal!

It has never been more important for business apps to deliver real value to their customers. Don’t overload your users with as much information as you would on a website, for example. This will only increase the likelihood that they remove your app from their device.

We’ve summarized our key steps to ensuring your app is as engaging as possible. Check out the infographic below or read the full article for further information.

Keep your enterprise apps simple

Companies should focus on ensuring that apps deliver concise straight-to-the-point content. Simplicity and usability is key when it comes to mobile apps. Help your users by making sure they can find information when they need it.

Aim for a balance between useful content and an intuitive and responsive app design. Combining the content and design of your app will lead to a well-rounded user experience.

9 essential steps to create an enterprise app infographic

This infographic below summarizes the key things you should consider for your app. You can find more information on each point below the graphic.

What makes an app great

How to create an enterprise app that makes users happy

Meeting user needs and solving user problems

The same basic marketing principles apply to your app that do with any article. You should first consider who your target audience is, and what they’ll be expecting. Once you’ve determined who your audience is, you’ll then be able to put together the app content.

Targeted content will resonate with your audience = happy app users!

Use easy navigation and make content accessible

Ensure that users can arrive at the information they need in the easiest possible way. It’s important that the most vital features and information are within the app.

For example, it’s not easy to read large chunks of text on a small mobile device. Offer users digestible portions information that they can access for specific answers.

Asking too much information of users at signup can be a costly mistake. If a user feels frustrated by their first impression of an app they may not use it again. Of course, a seamless signup process to your app will give the perfect first impression!

Adapting to mobile

Mobile devices offer a unique platform to display your content. Thus, they should receive a different approach than your website. A simple copy and paste of content won’t cut it – it’s a great opportunity to get creative.

Mobile devices can vary in size and functionality. For example, a smartphone is more useful when carrying out a quick, specific search. A user who has more time on their hands might opt for a tablet/phablet for carry out a more intensive search.

It’s important not only to offer different apps according to the device format and size. Again, you should consider the actions and expectation of the device user. For instance, a smartphone user doesn’t want to have to scroll through huge amounts of data.

High performance over high design

There’s often a temptation to create apps that sacrifice quality for aesthetics. Although this may attract initial users, it could hinder the app performance.

An app design that prioritises performance over design is a way to avoid this. This doesn’t mean that the app can’t look appealing, rather that it shouldn’t do so at the expense of UX design.

Create an enterprise app today

Apps that don’t deliver value run the risk of alienating users. A consequence of this is that firms will have great expense for little return.

Remove any concern of this being the case by delivering the right content to your users. Help your users make the most of your app, and in turn, reap the benefits of enterprise apps in your business.

If you’d like to know more, check out our ’10 Facts that will make you change how you think about Enterprise Mobility’