These Medical Organisations Sure Have Healthy App Strategies
The impact of mobility on the healthcare industry has been huge, with the global market expected to reach $85 Million by 2020.
This impact has a lot to do with mobile devices becoming substitutes of more old-fashioned devices such as pagers and PDAs; there is also an increased need to connect with patients in a more efficient way and to deliver essential health information to those who are unable to easily access it.
We are seeing many interesting case studies in the healthcare sector as medical practitioners come up with increasingly innovative solutions to address everyday logistical problems and to deliver additional services.
In this article we have rounded up three great examples to give you an idea of what’s out there and how you can capitalize on mobile apps to increase efficiency and improve your healthcare services.
Some examples of healthcare apps
1. Barts Health NHS Trust (source)
Barts Health is the largest NHS Trust in the UK. It provides a wide range of health services across several hospitals and health centers in London.
A challenging aspect of the healthcare services is delivering high quality training to all new and existing employees and ensuring employees are updated on the latest guidelines.
To address this, the Barts Health team decided to create an app that allowed them to bring essential learning services directly to staff’s mobile devices.
The intention was for the app to reduce the previous over-reliance on physical and limited training materials, which were sometimes outdated, and to complete training in their own time without taking a toll on the essential caregiving hours.
The team decided that a mobile app would be the most convenient medium for their staff to access this training.
eCPD training app
The app is designed to make learning materials as accessible as possible to staff members. These range from continuing professional development to revision materials to ensure their knowledge is of the highest standards. They also include a variety of mediums to make learning more valuable and appropriate, from journal articles and video lectures to x-ray images.
The app even allows staff to make their own content suggestions, widening the scope for training delivery.
When it comes to using the app, users can also easily organize their learning by selecting and prioritising menus within a personal library. In this way, they can begin, pause and return to sessions and tests whenever necessary.
Once they have completed a course, they also have the option to automatically deliver a confirmation email to their supervisor to help them monitor their learning.
Finally, the app automatically notifies users when a module has been updated, ensuring that they keep up with any regulation changes or further learning materials on a specific subject.
Since its launch, feedback for the app has been very positive, particularly its accessibility and the lack of barriers such as logins.
2. Emory Healthcare (source)
Emory Healthcare is a medical organization in the state of Georgia, United States, formed of several hospitals and many provider locations and attached to Emory University.
The organization decided to design a new mobile app strategy across its university and healthcare locations in order to empower users with mobile capabilities. Named “Emory Mobile”, this included an app portfolio of around 60 mobile apps.
- iOS only
The app portfolio is designed for both internal and external users, so that both employees and members of the public can benefit from them.
Their internal apps for clinicians have been particularly effective in helping medical staff to provide better health services. Some examples of what clinician apps do are:
- Delivering patient information so that doctors have easy access to them easily and fast. This is particularly useful in emergency situations.
- Delivering information on transfusion protocols to trauma surgeons to help them determine if a particular patient would benefit from a blood transfusion.
- Helping surgeons to make better clinical decisions around transplants by delivering information on existing protocols.
- Providing information on emergency protocols to help employees deal with emergencies appropriately, complete with a list of safety codes for ease of access.
Emory Mobile is helping to make information much more accessible as they continue to deliver more and more apps to address the many kinds of use cases available. As a consequence, they are succeeding in empowering clinicians and patients alike by putting information directly in their hands so that they can use it more efficiently.
3. Cleveland clinic (source)
Cleveland Clinic is an academic hospital located in Ohio, United States.
Their aim when developing their mobile app strategy was to improve education, collaboration and governance within the clinic while engaging better with patients and providers around the world.
They decided to create a mobile platform to provide a variety of apps that were useful to both health practitioners and their patients:
- The Cleveland Clinic Today App. This app delivers the latest health tips daily to patients, offered by the experts at Cleveland Clinic. Users can personalise the type of tips they would like to receive to personally tailor it to their needs. Users can also find doctors and request appointments via the app.
- MyCare. MyCare connects patients with their doctors better by allowing them to message them securely via the app. This can significantly reduce waiting and hospital resources, as less serious questions can be answered via the app, without the need for patients to physically attend the clinic. The app also provides an easy way to request prescriptions.
- MyChart. This app allows patients to easily access their health information on their mobile device. From test results and medication details to managing appointments, patients can now save time and use less medical staff resources by easily checking this information in the app.
Since beginning to provide apps and to have a stronger presence online and in social media, the clinic has seen a great increase in web traffic, event attendance and appointment-keeping.
The healthcare sector is proving to be placing itself at the forefront of the mobile revolution as we continue to see many healthcare bodies embracing mobile apps to empower their employees and patients.
In this article we gave you a few examples of the kinds of apps that these organizations are adopting. Have you come across any other interesting examples? If so, please let us know in the comments section below.