Mobile Statistics 2016: Why You Need to Pay Attention to Mobile
Mobile will not affect your company in the future; mobile is already affecting your company. Your employees and customers are already using mobile more then you know to engage with work resources and with your company.
In our recent report we looked at how businesses are already adopting mobile apps at a rapid pace.
Through this article we will demonstrate the current and future impact mobile technology will have on companies, both internally with employees, and externally with customers.
How big is mobile?
6.4 billion people (80% of world’s population) predicted to be smartphone users by 2021 (Ericsson)
Mobile has already overtaken desktop as main way to access the internet (Comscore)
On average, users are spending 3.3 hours a day on their smartphones (Exact Target)
What does this mean for companies?
Smartphones and tablets have dramatically changed how people access information. With access to resources available at only a few taps, more and more people are using their mobile devices to check information or carry out tasks previously done on computers or physically with paper.
The number of mobile users is growing as is the amount of time they spend using their mobile devices. This means that users are spending a significant part of their daily life using mobile devices and this is only going to keep growing.
This poses a great opportunity for those companies who are able to become part of their customers’ mobile behaviour. Not many companies are currently enabling their employees or customers to interact with them effectively via mobile devices, so mobile devices are a great point of differentiation from competitors.
What is mobile being used for?
People today are spending 86% of mobile time on mobile apps (Adweek)
68% of mobile users are engaging with brands via apps (Flurry Mobile)
What does this mean for companies?
The impact mobile is having on people’s home and work lives is drastic, but there often misunderstandings in companies about how people are using mobile.
The majority of mobile time is spent on apps rather than on mobile websites, while users prefer using highly functioning apps rather than relying on mobile browsers.
With so many people beginning to engage with companies using mobile apps, it is also important for them to meet these expectations if they want to stay ahead of competitors.
Why do users prefer mobile apps?
1. Apps are quick to load and use
Why? Apps load instantly because they are stored on the mobile device. This means instant access to materials and quicker response times when being used.
2. Apps are optimised for specific tasks
Why? Apps enable common tasks to be done faster than using a website. Websites require loading a browser, entering an address, waiting for the page to load, logging in and then performing the task.
Apps remember your login details, load instantly and are often optimised, so performing a task requires minimal taps and waiting.
3. Apps are reliable and work offline
Why? Apps allow you to consult information or carry out tasks while offline; no more dreaded error messages like on web browsers. Apps do this by saving data locally on the device until you are able to connect to the internet.
4. Apps build habits
Why? Because of their orientation towards task completion, their constant presence in users’ home screens and their use of icon badges and push notifications, apps remain in users’ minds.
Should companies use apps?
Mobile is having a ripple effect on the workplace, with customers and employees beginning to change how they expect to access information and services.
There’s been a 91% growth in use of mobile during B2B research & buying process (Google)
Tablet users spend 20% more than desktop shoppers, twice as much as smartphone users (Econsultancy)
Spending on mobile will top £53 billion by 2024 in the UK (Barclays)
Apps enable you to engage your customers anytime and anywhere. You can offer new opportunities to your customers and offer new forms of engagement via their smartphone and tablet.
Your customers are searching the app store for you and want to engage with your mobile apps. Are they finding your brand or your competitors?
60% of employees use apps for work-related activity (Digital Strategy Consulting)
Companies gain an extra 240 hours of work per year from employees due to mobile working (iPass)
71% spend over two hours a week accessing company information on mobile (Fierce Mobile IT)
Employee and workplace apps offer a significant opportunity to increase sales, productivity, efficiency and to cut costs.
Is your company gaining the benefits your competitors are enjoying in the age of mobile working?
I’m convinced. How should I get started with apps?
So what are the next steps? To adopt apps, companies need a plan to manage the mobile medium effectively.
Feel free to review our 2015 Fliplet usage report to learn what mobile apps customers are building and which industries are embracing mobile.
On the Fliplet blog you will also be able to find content on great app ideas for both employees and customers. Or you may wish to head to our Ebooks section to check out our guides on building your own mobile strategies.
“Fliplet is helping us to be at the cutting edge of our industry”
– Angie Ferrara, Digital Marketing Manager, Bird & Bird
Our customers are already benefiting from mobile by using the Fliplet platform to create their own apps for customers and employees.
If you would like to find out more about how Fliplet can help you, sign up for a free trial now and a member of our sales team will be in touch with you shortly.