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Fliplet Case Study: Empowering Citizen Developers at Gowling WLG

Niamh Conneely

Marketing Executive

Read Time: 4 minutes

Posted on September 29, 2023


Organizations are constantly seeking innovative solutions to streamline their operations, enhance productivity, and improve customer experiences. The legal industry, in particular, has recognized the need to embrace technology to meet the evolving demands of clients and maintain a competitive edge.

In this case study, we will explore how Gowling WLG, a global law firm, leveraged Fliplet, a no-code app development platform, to empower their citizen developers and transform their internal processes and client offerings.

Meet Gowling WLG

Gowling WLG is a leading international law firm with a presence in Canada, the UK, Europe, the Middle East, South America, and Asia. As a firm with a diverse range of clients and a global reach, they understand the importance of having the right tools to streamline their work and deliver exceptional services. Genevara Saylor, the National Director of Innovation and Knowledge at Gowling WLG, explains their approach:

“What we didn’t have was that tool that we could put into the hands of our so-called citizen developers who could build applications that are easy to go to for these citizen developers, and that’s what Fliplet has given us.”

The Need for a User-Friendly App Development Tool

Gowling WLG recognized the value of enabling their non-technical staff, or citizen developers, to create applications without the need for coding or development expertise. They wanted a tool that was easy to use, easy to learn, and easy to retain knowledge about. After exploring various options, they found Fliplet to be the perfect fit. Genevara Saylor explains:

“What I had been looking for for a long time was something that was really easy to use…I think that was what really appealed to me about Fliplet.”

The Fliplet Advantage

Fliplet stood out from other app development platforms due to its mobile app orientation and focus. In an increasingly mobile-centric world, having mobile apps is crucial for businesses to stay connected with their clients and employees. Genevara Saylor highlights this differentiating factor of Fliplet:

“One of the things that I think is fantastic about Fliplet is its orientation for mobile apps. Everyone’s on the go now, and having mobile apps is really important. I think that’s another thing that distinguishes Fliplet from a lot of the other stuff. They are mobile-friendly, but it’s not really focused on creating a mobile app.”

Transforming Internal Processes

At Gowling WLG, Fliplet has been instrumental in transforming internal processes and improving efficiency. Ginevara Saylor’s role encompasses both innovation and knowledge management, and Fliplet has played a significant role in enabling their teams to work smarter and provide better services. She explains:

“On the innovation side, we’re focused internally and externally… We try to develop tools, processes, things that will streamline how we do our work, make our people more effective and efficient in their roles. On the knowledge side, we’re responsible for evaluating, bringing in, designing, and implementing new technologies. But we’re also responsible for making sure they have quick and ready access to the knowledge that they need when they need it. So when you look at that whole bundle, Fliplet was a tool that we saw on the market that we thought could really help us with all of those aspects.”

Real-world Applications of Fliplet at Gowling WLG

Gowling WLG has successfully implemented Fliplet across various areas of their operations, creating a range of applications tailored to their specific needs. Here are some examples:

Event App

Gowling WLG frequently organizes large events, and Fliplet has become their go-to platform for creating event apps. With Fliplet, they were able to empower a non-technical staff member to build an app for a major event, resulting in a successful and engaging experience for attendees. Genevara Saylor shares her experience:

“We put it in the hands of someone who had no background whatsoever with technology… She looked at it, she said, ‘Okay, train me.’ She was trained very quickly, and then she built this amazing app… The team at Fliplet worked with her to make sure that she had all of the features she needed. The bottom line on that story is we have our solution now. We’re going to use it for this event every year. She can just copy and update it. Plus, we’re so pleased with it, we’re gonna use it for our other events too.”

Learning App

The learning app developed by Gowling WLG allows employees to access short videos that cover various topics related to intellectual property (IP) law. These videos serve as informative and engaging learning materials that can be consumed during breaks or while commuting, making efficient use of employees’ time.

The app provides a library of videos where Gowling WLG professionals share their expertise and insights on different aspects of IP law. By breaking down complex concepts into easily understandable and digestible content, the app enables employees to enhance their knowledge on-the-go and stay up-to-date with the latest developments in their field.

Country Desks Information App

Gowling WLG has practitioners located all over the world, and they wanted to ensure quick and easy access to information about their country desks. Fliplet enabled them to develop an app that provides practitioners with the information they need, particularly when they are on the go.

Pandemic Response Apps

When the COVID-19 pandemic hit, Gowling WLG faced new challenges in managing their operations and client engagements. Fliplet allowed them to quickly create apps to address these challenges. They developed an application to help manage their return to office protocols and another app to facilitate virtual client engagements, such as virtual wine and cheese events.

The Benefits of Fliplet at Gowling WLG

The adoption of Fliplet has brought numerous benefits to Gowling WLG, both in terms of efficiency and client satisfaction. Genevara Saylor highlights some of the key benefits they have experienced:

  • Speed of delivery: Fliplet allows Gowling WLG to quickly spin up prototypes and move from idea to minimum viable product (MVP) and live product in a short period. This speed of delivery has made them look like heroes to their clients and internal stakeholders.
  • User-friendly experience: The apps built with Fliplet have been well-received by both internal users and clients. They find the apps attractive, intuitive, and useful, enhancing their overall experience with Gowling WLG.
  • Supportive partnership: The team at Fliplet has been instrumental in providing excellent support and guidance to Gowling WLG. They have worked closely with their citizen developers to ensure they have all the necessary features and capabilities in their apps.

Future Plans and Expansion

Gowling WLG has ambitious plans for the future. They aim to create more applications that cater to specific client needs, such as regulatory compliance. They also plan to leverage Fliplet for client engagement and to develop tools around learning and development. Ginevara Saylor explains:

“We want to create more applications that help our clients with specific questions that come up a lot, particularly with regulatory compliance. We’re also looking at it for engagement… We want to be able to engage people and keep them connected. So we’re developing tools around that through Fliplet. And the last area we’re really focused on is learning and development. We want to be able to create small bites of learning that people can learn on the go.”


Gowling WLG’s partnership with Fliplet has proven to be a game-changer in their digital transformation journey. By empowering their citizen developers with a user-friendly app development platform, they have been able to streamline internal processes, enhance client offerings, and adapt to the challenges brought by the pandemic. The speed, ease of use, and support provided by Fliplet have made it an indispensable tool for Gowling WLG. As they continue to explore new possibilities and expand their use of Fliplet, they are well-positioned to remain at the forefront of innovation in the legal industry.

To learn more about Gowling WLG and their innovative approach, visit their website. You can also connect with Ginevara Saylor on LinkedIn.

Fliplet is not just a platform for law firms; its capabilities make it appealing to any company seeking a web-based or mobile-based software solution. Whether you are technically inclined or have a good sense of design, Fliplet offers endless possibilities to create powerful and user-friendly apps. Don’t miss out on the opportunity to transform your mobile app development process with Fliplet!

Niamh Conneely

Niamh Conneely is the Content Writer and Marketing Executive at Fliplet – an app building platform that enables anyone to easily create engaging and interactive mobile and web apps.

Niamh has experience in content creation and writing and has achieved two level 6 awards for The Chartered Institute of Marketing. She has developed skills to help organizations deal with the challenges of a fast-moving marketplace. Connect with Niamh on Linkedin.